guilty pleasure

Magnum slammed for ad comparing eating ice cream to jailing gay people

Spotify listeners are upset over an ad for Magnum Ice Cream being run on the music platform that compares eating ice cream to gay people being thrown in jail.

The ad features a man with an accent who says he can’t hug his boyfriend for fear of being thrown in prison for ten years or longer.

“A hug for my boyfriend,” he says. “That’s my guilty pleasure!”

Then he adds, “…Because in my country, just a simple hug with the man I love could send me to prison for more than 10 years.”


Not surprisingly, the jarring ad hasn’t been going over so well with listeners…

To make matters even more awkward, a spokesperson for Magnum didn’t seem to understand why people were so bothered by it and said the company merely “wanted to remind people that what is considered a guilty pleasure isn’t always what you would expect.”

The London Economic reports:

According to an International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA) report on state-sponsored homophobia, seven United Nations member states impose the death penalty on consensual same-sex sexual acts.

A further 70 UN member states criminalize same-sex relations between two consenting adults, the report said.

In 26 countries of those countries, the penalty varies from 10 years in prison to life.

Related: This talk show host refuses to eat ice cream because it’s gay