Spotify listeners are upset over an ad for Magnum Ice Cream being run on the music platform that compares eating ice cream to gay people being thrown in jail.
The ad features a man with an accent who says he can’t hug his boyfriend for fear of being thrown in prison for ten years or longer.
“A hug for my boyfriend,” he says. “That’s my guilty pleasure!”
Then he adds, “…Because in my country, just a simple hug with the man I love could send me to prison for more than 10 years.”
BUY MAGNUM ICE CREAM!!
Not surprisingly, the jarring ad hasn’t been going over so well with listeners…
What the hell?!? There are at least 3 versions of the magnum ice cream ad that does a bit about being gay would get me X years in prison followed by a get a magnum, pleasure should be guilty. That's fucked. pic.twitter.com/T0j6Hbxl4g
— Tia (@Tatty_is_ALIVE) August 4, 2019
Just heard an ad that (in short) was a guy saying "My guilty pleasure is a kiss. I like kissing men. Kissing men can send me to prison for 14 years in my country. Pleasure should never be guilty. Like Magnum ice cream" NOPE. NOT THE SAME MY DUDES.
— Jessica Wynn ???? ? (@jesswynn93) August 2, 2019
An ad for #Magnum ice cream bars just popped up on my #Spotify and it is the cringiest/funniest gay baiting ad ever. A foreign accented man laments how dangerous it is to hug his boyfriend in his country, but he won't get arrested for eating a Magnum! pic.twitter.com/S6WdzW9p51
— Christa Blackmon (@TheOdalisque) August 2, 2019
To make matters even more awkward, a spokesperson for Magnum didn’t seem to understand why people were so bothered by it and said the company merely “wanted to remind people that what is considered a guilty pleasure isn’t always what you would expect.”
The London Economic reports:
According to an International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA) report on state-sponsored homophobia, seven United Nations member states impose the death penalty on consensual same-sex sexual acts.
A further 70 UN member states criminalize same-sex relations between two consenting adults, the report said.
In 26 countries of those countries, the penalty varies from 10 years in prison to life.