Signs of the times

Pizzeria has perfecto response to homophobic billboard next door

Recently, when the staff of an Australian pizzeria arrived to work, they discovered a brand-new billboard emblazoned with a virulently antigay slogan right next to their place of business.

The Coalition for Marriage, Australia’s most prominent antigay marriage lobbying organization, happily footed the bill for the sign, erected in Launceston, Tasmania.

Related: 16 Ways Pizza Is BETTER Than Dating! (Which isn’t a wack concept.)

Ahead of the country’s public vote about whether same-sex marriage should be legalized,  the signage reads: “It’s OK to say No,” none-too subtly.

Well, Wiseguise Pizza staffers didn’t take too kindly to the sign, which was posted directly next door to their business.

Enterprising employees checked with management and got the go-ahead to add their own two cents to the message, practicing simple but effective white magic by painting the words “…to pineapple on pizza,” effectively defanging the billboard’s message.

The result:

Talking to ABC, Wiseguise staffer Ben Barwick said:

“It’s a huge debate at the moment, obviously, everyone’s talking about whether pineapple should be on pizza or not.”

He added the establishment is ultimately “respectful of everyone’s opinions” and they’re all “just here to make pizza”.

The inspired act of sabotage is also 100% legal, since  “we are painting the side of our building, not on the sign”.

Alex Jones, managing director of Wiseguise, was concerned the billboard would frighten away potential customers, who could easily be led to believe the shop endorsed the message.

“We try not to have a political point of view as a business,” he says, “so I think we’ve taken the stance away from it.”

“I think this is a better solution to just the sign on its own.

It’s the Australian way, you know, to take an issue that’s got a lot of people divided at the moment and make it a little bit more light-hearted.

Obviously we’re big believers in freedom of speech, and we’re very lucky that we live in a country that allows us to be like that.”

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17 Comments

  • scotty

    sometimes pineapple, sometimes not. but marriage to the one you love is an always.

  • Xzamilloh

    Genius. Love it.

    But I draw the line at pineapple on pizza… that is a horrible lifestyle and I refuse to associate with anyone who commits such deviant practices on a beautiful pizza that did nothing to them. So I stand with Wiseguise!!! Also, gay marriage for all. How the hell is Australia of all places still in the last century?

    • rozz01

      I dunno, pineapple and kraut is nice every 6 or 7 years.

    • JK 1984

      Australia is an unusual country. The people support Marriage Equality, but due to the way the government is set up, the Prime Minister as leader of the largest party in parliament has a massive say in what legislation comes up for a vote.

      In the last 20 years, the coalition (right wing) had been in power, two of their Prime Minister’s were virulently against Marriage equality while the current one is for marriage equality personally (so he says) but because of conservatives in the party has put this non-binding vote out for the public.

      The left wing (Labor) party wasn’t much better when in power. Their also opposed marriage equality until just before getting destroyed in the 2013 election.

    • andrewl

      I agree with JK1984, as an Australian I believe the majority of the population supports gay marriage and this whole ‘marriage survey’ is a sham and waste of tax payers money as the parliamentarians should have shown leadership and simply voted and passed the legislation enabling same sex marriage. Now what has gotten me slightly concerned is that in an act of political cumnning and I must stress total bastardary and lies, previous Australian conservative leaders (Tony Abbott loathesome man) has with total falsehood linked the gay marriage question of other none related very left wing social agenda items saying if you say yes to gay marriage you are supporting a lot of other things that many Australians would not support and even be apprehensive about. That is my main concern also the other concern is that even if the response is Yes there is no mandate for the legislation to be passed. It is a survey not an official vote/referendum. Total balls up!

  • andrewl

    While the sign is not supporting same sex marriage, for the life of me I cannot see how it can be so virulently anti gay as the author of this atrticle finds it.

    • PinkoOfTheGange

      Oh honey please tell me you aren’t this stupid and are being intentionally obtuse.

  • MacAdvisor

    The inspired act of sabotage is also 100% legal, since “we are painting the side of our building, not on the sign”.

    Should be

    The inspired act of sabotage is also 100% legal, since, “we are painting the side of our building, not on the sign.”

    One uses a commas to introduce a quotation. Periods go within the quotation even if not part of the quote.

    • davidboyd99

      “Since” is a subordinating conjunction; no commas are required.

    • Kangol

      No need to use that comma to introduce the quote. Had it included a verbal statement like “he said,” “they told us,” etc., and read “Since, as he said, ‘We are painting…’,” it would have required a comma. Without it and after a subordinating conjunction, as davidboyd99 says, not required.

    • kurt_t

      I would be inclined to add a comma after “since,” simply because the quotation can stand on its own as a complete sentence, even though it’s incorporated into another sentence as a subordinate clause. The rule about always putting punctuation inside of quotation marks dates back to the early days of typesetting, and I can understand why some people have some discomfort with that rule, but in this case, I don’t see how there’s any question about where the period belongs. It should go inside the quotation marks.

      And, of course, pineapple on pizza is anathema to all right thinking people.

    • amigay

      OMG, I cannot believe that’s your takeaway from the issue.

    • kurt_t

      @amigay, wait. There was an issue?

  • samuel9

    It’s a huge debate at the moment, obviously, everyone’s talking about whether pineapple should be on pizza or not.
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  • radiooutmike

    I liked pineapple on pizza long before I came out. Maybe I should have know then and not the dicks I sucked before then.

    • radiooutmike

      But I freely support people who do not like pineapple pizza. For example, I never had onions on pizza until college!

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