PlanetOut Pubs Losing Ads

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Danny Fields’ lawsuit against Out isn’t the only problem plaguing perpetually strapped PlanetOut:

The two best-known magazines for gay readers, Out and The Advocate, suffered big drops in ad pages and newsstand sales during the first half of the year–making 2007 the second year of double-digit declines for the titles.

During the first six months of 2007, The Advocate‘s ad pages plummeted 41.9%, to 251–while Out is down 20.4% to 272, compared to the same period of 2006, according to the Publishers Information Bureau. These disappointing results follow a rough 2006, when The Advocate‘s total ad pages fell 17.1% and Out 12.2%, compared to 2005.

Media Post reports that while gay ad dollars are on the rise, most of the money may be going to local publications and, of course, the internet. What’s more, “racier” mags Genre and Instinct seem to be sapping PlanetOut dry.