Oh, the pageantry. Sia donates her considerable pipes to this new Olympics-themed Gillette ad, which ramps up the angst to such an extent that we’re not quite clear what everyone’s so upset about.
Related: Will Sia Be Among The Gays Who Stop Paying Her Taxes?
Featuring the likes of Neymar Jr. and Ning Zetao — who is inexplicably doused in slo-motion, like a food-styled tomato in an Olive Garden commercial — the end result looks like David Fincher might’ve directed, albeit on a sugar low.
Related: Tom Daley Models Nearly Nonexistent New Speedo For The Olympics
How about we take this to the next level?
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“Perfect isn’t pretty,” the campaign tells us. Intercut with training footage — and featuring a sudden rap attack by Pusha T — the commercial treats us to a montage of descending storm clouds, really angry wolves, and athletes dunking with steely resolve into buckets of ice water.
It’s all quite irretrievably hardcore.
Watch the lavish, lengthy commercial here:
volcanic lightning
this is “unstoppable” , one of my favorite tracks from “this is acting” along with “cheap thrills” and “alive”
Creamsicle
I also really like Unstoppable and this commercial is great. It depicts what we all know to be true, but often gets ignored by the puff pieces during the NBC broadcasts of the Olympics. I guess that I can see how the scene with the puking could be controversial, but that’s just a truth of pushing your body to its limits and definitely doesn’t glorify bulimia and eating disorders. Better that people see and appreciate an athlete’s struggles than simply passing it off as them being “gifted,” and never appreciating the years that it takes to get to Olympic level performance.