Oh, the pageantry. Sia donates her considerable pipes to this new Olympics-themed Gillette ad, which ramps up the angst to such an extent that we’re not quite clear what everyone’s so upset about.
Featuring the likes of Neymar Jr. and Ning Zetao — who is inexplicably doused in slo-motion, like a food-styled tomato in an Olive Garden commercial — the end result looks like David Fincher might’ve directed, albeit on a sugar low.
“Perfect isn’t pretty,” the campaign tells us. Intercut with training footage — and featuring a sudden rap attack by Pusha T — the commercial treats us to a montage of descending storm clouds, really angry wolves, and athletes dunking with steely resolve into buckets of ice water.
It’s all quite irretrievably hardcore.
Watch the lavish, lengthy commercial here: