Target Summons Hip Menswear Label Odin NYC For Holiday Pop-Up Shop

Ever since we saw an ad for the Shops at Target, the new pop-up shops appearing in stores nationwide, we wanted to see what too-rich-for-our-blood menswear label Odin was going to bring to the red-bull’s-eye retailer. Well, the results—a 20-piece collection of flannel shirts, cozy knit sweaters, henleys and other manly accoutrement—is in stores now, and it’s still cool but eminently more affordable. (The entire collection is $15-$100.)

The takeaway item, though, is definitely the moleskin blazer (above, far right) for $99. While there are a number of other nice pieces, it’s really the one that looks like you could see it at the Odin New York boutique in the East Village. Well, that and the scented candle.

See anything you like (and don’t say the model!)? Below, check out a clip with Odin New York owners Eddy Chai and Paul Birardi.


Photos: Target