WATCH: No More Mr. Nice Guy In North Carolina

Most ads for marriage equality feature a bunch of pleasant talking heads saying soothing things about their nice families and the importance of treating people fairly. They are very polite and maudlin and zzzzzzzzz…

This is not one of those ads.

Smarting from a harsh loss on Amendment One, which imposed a constitutional ban on the freedom to marry, Equality North Carolina is now going on the offensive. Turns out, they’re kind of scary when they’re mad.