One Million Moms, the US-based, right-wing, supposedly Christian group have found their latest target. The organization, an offshoot of the American Family Association, routinely takes aim at brands that include LGBTQ representation in their marketing. This time, an innocuous advert for the dating site eHarmony has prompted another One Million Moms petition.
The advert was produced for Australia as part of eHarmony’s “Here for Real Love” campaign. It features a man relaxing at home, while his boyfriend makes toast in their kitchen area.
“Real love is enjoying my own space,” says the man in a narrated voiceover. “And wanting to share it with him,” he continues, as the scene cuts to his boyfriend spreading some peanut butter on toast. He then feeds the toast to his boyfriend, they hug, and he wipes a crumb away from the narrator’s mouth.
One Million Moms was disgusted.
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“The online dating site eHarmony.com is advertising its services with a new gay pride commercial featuring the company’s continued theme, ‘Here for Real Love’,” it wrote on its website.
“It’s the site’s attempt to normalize and glorify the LGBTQ lifestyle by featuring a homosexual couple hugging, feeding each other, and wiping the other one’s mouth.
“By promoting same-sex relationships, eHarmony wants to make it clear where they stand on this controversial topic instead of remaining neutral in the culture war.”
“There is concern about the way this advertisement is pushing the LGBTQ agenda, but an even greater concern is that the commercial is airing when children are likely watching television.”
“This eHarmony ad brainwashes children and adults by desensitizing them and convincing them that homosexuality is natural, when in reality it is an unnatural love that is forbidden by Scripture just like love rooted in adultery is forbidden.”
Related: One Million Moms are up in arms over this “perverted” advert for mattresses
Why One Million Moms is so concerned about a campaign in Australia is not clear. However, LGBTQ campaigners were unimpressed. Barbara Simon of GLAAD’ Australia’s Star Observer, “eHarmony’s work to welcome LGBTQ users and create safe spaces for them is vital. One Million Moms has nowhere near one million supporters, rather the organization is a fringe anti-LGBTQ group which generates false outrage to try and force companies to omit LGBTQ people from ads and content. Their anti-LGBTQ activism fails time and again as brands refuse to cave to their anti-LGBTQ hate.”
eHarmony launched in 2000 and was, for many tears, aimed wholly at heterosexual or mixed-sex couples. It began to matchmake for same-sex couples in 2019. This is the second advert the company has made featuring a same-sex couple.
IvanPH
It’s adorable.
Mister P
Sure moms. Let your kids believ in Santa Claus, unicorns and Jesus. Let them believe in things that don’t exist, but be outraged at people who actually live in the world.
cuteguy
Why do they even have a voice? In most, if not all religions, women are second class citizens. If they followed “scripture” then wouldn’t be releasing any statements rather have their master/husbands speak for them. In religion, women are to keep quiet, and stay barefoot and pregnant
I_am_that_guy
Oh that’s nice; the bakery aisle will be a bit less crowded as millions of moms will be keeping away from all that evil carby gay bread.
Jim
One Million Moms needs to get some ink to remain relevant so they’ll do what it takes to find something to object to.
Cam
As a quick note, when you mention “One Million Moms”, it should also be brought up that in reality whenever they’ve tried to get a petition going it appeared more likely that the group has under 2000 members.
contos
I thought her name was “One Mom”.
Inspector 57
A while back I signed up to be on OMM’s e-mail list, for the sake of tracking who Monica is targeting. I use her updates to identify the brands/businesses that are making her scramble for her meds, then I contact those businesses to thank them for their support of the LGBTQ community and, if appropriate, assure them that I will go out of my way to patronize them.
I was simultaneously amused, disheartened, and not surprised to find in her last message that she’s apparently expanding into being racist as well as homophobic. She’s pleading with her supporters to contact the NFL immediately and demand that they keep the Superbowl half-time show “clean.” [Children will be watching, destruction of family values, blah, blah: her usual boilerplate hysteria.] Her writers are good at creating veiled appeals to her followers’ fears: the e-mail *almost* explicitly says that the matter is especially urgent given the composition of this year’s entertainers — a group of old-school rappers. OMM has apparently turned its sights on the NFL previously (damn that Janet and Justin!), but this time is the first I’m aware of that has obvious racial overtones.
Oh, man. I get so discouraged. It’s times like these I lift my hands to the sky and beg, “Help! I need guidance. What would Lil Nas X” do?
Terrycloth
If you believe that book..Eve listened to a talking snake yeah right..Please don’t give me the “its Adam and Eve BS not Adam and Steve.” Well, they were the only 2 on earth but I bet if Steve was there too , they all would have fooled around.
wiggie
That’s even more proof that they don’t even read the bible since the first book of Genesis clearly shows there were humans here before Adam and Eve
Mack
I’m surprised SamB isn’t here supporting his favorite bi****s-OMM.
gaym50ish
The “million” moms can usually produce, at the most, about 40,000 signatures for any of its petitions. The media need to ignore them so they’ll completely disappear from anyone’s notice.
JohnnyBoy2
They write exactly the same thing every time they want to bitch about advertisers showing gay people.
JohnnyBoy2
And when did eHarmony and other businesses ever agree to remain neutral in the culture wars?
Monica and her morons are certainly not neutral.
THAT Steve
If it were to ever come out that this group is actually a front for an advertiser trying to hype products, I wouldn’t be surprised. One Bazillion Moms’ disapproval usually leads to increased ratings and sales after all.