Designivist Kenneth Cole may love his puns, but copyranter ain't having it:
This amfAR bus poster is, of course, supposed to read "WE'RE FORGETTING AIDS" with a secondary read of "WE'RE GETTING AIDS" to remind everybody that HIV is still spreading. Buuut, can't it also read "WE'RE FOR GETTING AIDS" as in amfAR supports the spread of disease? This is what happens when you allow hack punster Kenneth Cole, who promotionally owns AIDS, to do your ads.
Meanwhile, in other Cole advertising news, Log Cabin President Patrick Sammon recently posed for Cole's "Non-Uniform Thinking" ad campaign. A gay Republican against uniformity – maybe when compared to other gays, but not when considering America's political and social future.
Oh well, anything that sells uninspired clothes and grabs headlines, huh?!
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I'm flabbergasted that Cole would use someone who does not goosestep to the beat of gay orthodoxy.
But you are right about the clothes!
The first time I saw this ad on a bus, I read it the "we are for spreading disease" way. Knowin KC's campaigns, i quickly got it.
The Kenneth Cole at my mall just closed two weeks ago, so I doubt the line is doing well.