When Adidas launched its “Jersey Swap” campaign in New Zealand — with interactive video letting visitors to the site choose which guys exchange tops — its creative agency had to know they were going to attract some homos who otherwise don’t care much about rugby. But Score Underwear took a more direct approach: Its website lets users simply strip a handsome tennis player down to his thong.
sex sells
Man Marketing: Strip Before You Shop
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dm73
love – 15
DaveO
Click on “sports briefs”, and you can strip a baseball player. Click on “boxer briefs”, and you can strip a hockey player.
Prof. O. G. Whataschnozell
Brilliant. Ansolutely brilliant. Rest assured International Male, AF and every other clothing company out there that markets underwear to queens will have their own inter-active sites up by Friday.
dgz
tennis in a thong? ouch.
just think how much nadal would have to pick his ass.
AlanInSLC
Looking at that site made me feel like a 12 year old boy again looking through my mom’s catalogs for the underware ads so I could see the guys packages. Damn, the thong boy’s ass though makes me want to take a bite. GGRrrr!!!
mikeandrewsdantescove
I love this idea. The man looks flawless in the thong!
Mike
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AlwaysGay
Clearly the Adidas campaign was designed for gay men. They have a slow-mo replay of the guys changing.
Support your gay men by voting for AnthonyCallea, timcampbelltwit AND zathynpriest for Mr Twitter Australia.
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Bitch, please!
That ass is what wet dreams are made of.
Indeed!
Agreed, Bitch. That’s a perfect ass.
Puddy Katz
Cheesy, just like I like it!
scott ny'er
yeah, i gotta say, that ass is pretty damn nice. Great choice of model for a thong.
hardmannyc
some people think thongs are gross, but tucked into the right ass, they’re things of beauty.
The Don SF
Gotta check out the vids of the Marcel (the tennis guy). Wow.
http://www.scoreunderwear.com/FAQGAL/videos.html
Jake Camp
Marcel is hot as ever, but who’s the guy at the homepage, he just makes me melt….
Please more info/pics of him…