Man Marketing: Strip Before You Shop
 
 

scoreunderweartennis

When Adidas launched its "Jersey Swap" campaign in New Zealand — with interactive video letting visitors to the site choose which guys exchange tops — its creative agency had to know they were going to attract some homos who otherwise don't care much about rugby. But Score Underwear took a more direct approach: Its website lets users simply strip a handsome tennis player down to his thong.

 
 
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Comments (14)

No. 1 · dm73

love – 15

Posted: Jun 17, 2009 at 3:35 pm · @Reply · [Flag?]
No. 2 · DaveO

Click on "sports briefs", and you can strip a baseball player. Click on "boxer briefs", and you can strip a hockey player.

Posted: Jun 17, 2009 at 3:53 pm · @Reply · [Flag?]
No. 3 · Prof. O. G. Whataschnozell

Brilliant. Ansolutely brilliant. Rest assured International Male, AF and every other clothing company out there that markets underwear to queens will have their own inter-active sites up by Friday.

Posted: Jun 17, 2009 at 4:11 pm · @Reply · [Flag?]
No. 4 · dgz

tennis in a thong? ouch.

just think how much nadal would have to pick his ass.

Posted: Jun 17, 2009 at 4:23 pm · @Reply · [Flag?]
No. 5 · AlanInSLC

Looking at that site made me feel like a 12 year old boy again looking through my mom's catalogs for the underware ads so I could see the guys packages. Damn, the thong boy's ass though makes me want to take a bite. GGRrrr!!!

Posted: Jun 17, 2009 at 4:30 pm · @Reply · [Flag?]
No. 6 · mikeandrewsdantescove

I love this idea. The man looks flawless in the thong!

Mike
QNation.FM Dance Song of the Year – Dream (Gay Pride No H8te) http://itunes.apple.com/WebObj.....p;s=143441

Posted: Jun 17, 2009 at 5:34 pm · @Reply · [Flag?]
No. 7 · AlwaysGay

Clearly the Adidas campaign was designed for gay men. They have a slow-mo replay of the guys changing.

Support your gay men by voting for AnthonyCallea, timcampbelltwit AND zathynpriest for Mr Twitter Australia.
http://tweeterwall.mallplace.c.....mr-twitter

Posted: Jun 17, 2009 at 8:48 pm · @Reply · [Flag?]
No. 8 · Bitch, please!

That ass is what wet dreams are made of.

Posted: Jun 17, 2009 at 8:58 pm · @Reply · [Flag?]
No. 9 · Indeed!

Agreed, Bitch. That's a perfect ass.

Posted: Jun 17, 2009 at 9:02 pm · @Reply · [Flag?]
No. 10 · Puddy Katz

Cheesy, just like I like it!

Posted: Jun 17, 2009 at 9:21 pm · @Reply · [Flag?]
No. 11 · scott ny'er

yeah, i gotta say, that ass is pretty damn nice. Great choice of model for a thong.

Posted: Jun 18, 2009 at 12:22 am · @Reply · [Flag?]
No. 12 · hardmannyc

some people think thongs are gross, but tucked into the right ass, they're things of beauty.

Posted: Jun 18, 2009 at 11:41 am · @Reply · [Flag?]
No. 13 · The Don SF

Gotta check out the vids of the Marcel (the tennis guy). Wow.

http://www.scoreunderwear.com/FAQGAL/videos.html

Posted: Jun 18, 2009 at 10:19 pm · @Reply · [Flag?]
No. 14 · Jake Camp

Marcel is hot as ever, but who's the guy at the homepage, he just makes me melt….

Please more info/pics of him…

Posted: Jun 19, 2009 at 1:22 am · @Reply · [Flag?]
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