Man Marketing: Strip Before You Shop
 
 

scoreunderweartennis

When Adidas launched its "Jersey Swap" campaign in New Zealand — with interactive video letting visitors to the site choose which guys exchange tops — its creative agency had to know they were going to attract some homos who otherwise don't care much about rugby. But Score Underwear took a more direct approach: Its website lets users simply strip a handsome tennis player down to his thong.

 
Jun 17, 2009 · Link · 14 Responses
Tagged: , ,
 
Fark Facebook Digg StumbleUpon Del.icio.us Reddit
Comments (14)

No. 1 · dm73

love – 15

Posted: Jun 17, 2009 at 3:35 pm
No. 2 · DaveO

Click on "sports briefs", and you can strip a baseball player. Click on "boxer briefs", and you can strip a hockey player.

Posted: Jun 17, 2009 at 3:53 pm
No. 3 · Prof. O. G. Whataschnozell

Brilliant. Ansolutely brilliant. Rest assured International Male, AF and every other clothing company out there that markets underwear to queens will have their own inter-active sites up by Friday.

Posted: Jun 17, 2009 at 4:11 pm
No. 4 · dgz

tennis in a thong? ouch.

just think how much nadal would have to pick his ass.

Posted: Jun 17, 2009 at 4:23 pm
No. 5 · AlanInSLC

Looking at that site made me feel like a 12 year old boy again looking through my mom's catalogs for the underware ads so I could see the guys packages. Damn, the thong boy's ass though makes me want to take a bite. GGRrrr!!!

Posted: Jun 17, 2009 at 4:30 pm
No. 6 · mikeandrewsdantescove

I love this idea. The man looks flawless in the thong!

Mike
QNation.FM Dance Song of the Year – Dream (Gay Pride No H8te) http://itunes.apple.com/WebObj.....p;s=143441

Posted: Jun 17, 2009 at 5:34 pm
No. 7 · AlwaysGay

Clearly the Adidas campaign was designed for gay men. They have a slow-mo replay of the guys changing.

Support your gay men by voting for AnthonyCallea, timcampbelltwit AND zathynpriest for Mr Twitter Australia.
http://tweeterwall.mallplace.c.....mr-twitter

Posted: Jun 17, 2009 at 8:48 pm
No. 8 · Bitch, please!

That ass is what wet dreams are made of.

Posted: Jun 17, 2009 at 8:58 pm
No. 9 · Indeed!

Agreed, Bitch. That's a perfect ass.

Posted: Jun 17, 2009 at 9:02 pm
No. 10 · Puddy Katz

Cheesy, just like I like it!

Posted: Jun 17, 2009 at 9:21 pm
No. 11 · scott ny'er

yeah, i gotta say, that ass is pretty damn nice. Great choice of model for a thong.

Posted: Jun 18, 2009 at 12:22 am
No. 12 · hardmannyc

some people think thongs are gross, but tucked into the right ass, they're things of beauty.

Posted: Jun 18, 2009 at 11:41 am
No. 13 · The Don SF

Gotta check out the vids of the Marcel (the tennis guy). Wow.

http://www.scoreunderwear.com/FAQGAL/videos.html

Posted: Jun 18, 2009 at 10:19 pm
No. 14 · Jake Camp

Marcel is hot as ever, but who's the guy at the homepage, he just makes me melt….

Please more info/pics of him…

Posted: Jun 19, 2009 at 1:22 am
Leave a Comment

It's easier to leave comments when you register for an account. It's quick.

Already have an account? Then log in!

By posting, you agree to our Comments Policy.

 
 
Scroll Posts
BREAKING: John Berry Insists Obama's Benefits Memorandum Is, In Fact, Significant « Next — Prev » Michael Lucas: Leave Dustin Lance Black Alone!!
Queerty Home | Advertise | Copyright 2009 Jossip Initiatives