sex sells
Man Marketing: Strip Before You Shop
When Adidas launched its “Jersey Swap” campaign in New Zealand — with interactive video letting visitors to the site choose which guys exchange tops — its creative agency had to know they were going to attract some homos who otherwise don’t care much about rugby. But Score Underwear took a more direct approach: Its website lets users simply strip a handsome tennis player down to his thong.
love – 15
Click on “sports briefs”, and you can strip a baseball player. Click on “boxer briefs”, and you can strip a hockey player.
Brilliant. Ansolutely brilliant. Rest assured International Male, AF and every other clothing company out there that markets underwear to queens will have their own inter-active sites up by Friday.
tennis in a thong? ouch.
just think how much nadal would have to pick his ass.
Looking at that site made me feel like a 12 year old boy again looking through my mom’s catalogs for the underware ads so I could see the guys packages. Damn, the thong boy’s ass though makes me want to take a bite. GGRrrr!!!
I love this idea. The man looks flawless in the thong!
Mike
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Clearly the Adidas campaign was designed for gay men. They have a slow-mo replay of the guys changing.
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That ass is what wet dreams are made of.
Agreed, Bitch. That’s a perfect ass.
Cheesy, just like I like it!
yeah, i gotta say, that ass is pretty damn nice. Great choice of model for a thong.
some people think thongs are gross, but tucked into the right ass, they’re things of beauty.
Gotta check out the vids of the Marcel (the tennis guy). Wow.
http://www.scoreunderwear.com/FAQGAL/videos.html
Marcel is hot as ever, but who’s the guy at the homepage, he just makes me melt….
Please more info/pics of him…