Out interior designer Nate Berkus and his fiancé Jeremiah Brent are among a handful of real-life couples appearing in the new Banana Republic ad campaign, which the company hopes will “reflect our world and how we live in a true, genuine way.”
According to The Times, Berkus and Brent are currently the only same-sex couple to appear amid the ad pages of major publications including InStyle and Rolling Stone.
“Showcasing true relationships can resonate more deeply,” said Catherine Sadler, global chief marketing officer for Banana Republic. The whole campaign is being hailed as a “change in theme,” even though BR’s parent company, Gap Inc., essentially ran the exact same ad campaign with different couples two years ago.
But that’s alright—there are tons of new companies jumping on the pink dollar bandwagon, so we’ll welcome Banana Republic nonetheless.
Looking good, boys!