Quebec’s Fights HIV With Stereotypes
Do you see an object you “highly appreciate” in this ad? Because the creative agency for Quebec Coalition Against AIDS (COCQ-Sida) thinks you will. The press notes attached to the campaign read, “The campaign focuses on objects highly appreciated by homosexuals, using evocative symbols to offer the target audience a different take on the issue.”
Which is to say … wear a condom for my new car? For my tiny dog? Who knew so many stereotypes could be encompassed in a single rubber.
[via Copyranter]
that’s interesting.
i kinda like it.
Oh, get a sense of humor. No one’s more gay friendly than the Quebec government.
I think the ads point out the painful truth that too many gay men care more about, and take better care of their “stuff” than their health. Two years ago a friend was more pissed off that a trick stole his cell phone, than the fact that the trick convinced him to not use a condom during sex.
whoops. Totally missed the edit copy because I was critqueing the ad.
Ummm, yeah, not stereotypes. How are those stereotypes? Now, if it had a white party invite, a pair of leather chaps, and a mustache grooming kit… maybe then I’d agree with you.
I think the ads are funny even if they’re a tiny little bit stereotypical. Remember, publicity needs to be short and to the point. I think that anyone will understand the message of these ads at a glance. Maybe even make them look twice, which is awesome for a publicity campaign.
p.s. I’m French-Canadian from Québec and can vouch that you could not easily find a more gay-friendly city in North America.
I’m more drawn to the fact that the Chihuahua in the condom reminds me of a shriveled and unwelcoming penis, than anything else.
@arrcee:
I know there must be a french version, but I’m surprised they’re not bilingual, witn Bill 101 and all.
@Tyler:
And yes, I was thinking novelty dildo actually.
Viva La Quebec!
@arrcee: @GPW:
Thanks by the way, for saving the rest of us from a Harper majority.
Can we get a picture of mother teresa’s face in one of those doms?
Someone photoshop these, for great justice!
Wow I couldn’t be less interested in designer dogs, and, while I like minis, I would never count them among my prized possessions. So, yeah I totally find these stereotypes. I don’t like it, but I can handle it. What bothers me is that, because they’re stereotypes that I don’t fit in to, I didn’t understand the ad. I had to read the explanation. They risk not getting their message across because of their assumptions.
wow. didnt know there were so many quebecois here :D :P
but. umm.. i dont know what to think of it.. i dont realy think it works, either way. but quebec loves the gays, or i should say more like montreal :P