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Quebec’s Fights HIV With Stereotypes


Do you see an object you “highly appreciate” in this ad? Because the creative agency for Quebec Coalition Against AIDS (COCQ-Sida) thinks you will. The press notes attached to the campaign read, “The campaign focuses on objects highly appreciated by homosexuals, using evocative symbols to offer the target audience a different take on the issue.”

Which is to say … wear a condom for my new car? For my tiny dog? Who knew so many stereotypes could be encompassed in a single rubber.


[via Copyranter]

By:           editor editor
On:           Apr 9, 2009
Tagged: , , ,

    • scott

      that’s interesting.

      i kinda like it.

      Apr 9, 2009 at 10:00 am · @ReplyReply to this comment ·
    • hardmannyc

      Oh, get a sense of humor. No one’s more gay friendly than the Quebec government.

      Apr 9, 2009 at 10:04 am · @ReplyReply to this comment ·
    • Mr. Enemabag Jones
      Mr. Enemabag Jones

      I think the ads point out the painful truth that too many gay men care more about, and take better care of their “stuff” than their health. Two years ago a friend was more pissed off that a trick stole his cell phone, than the fact that the trick convinced him to not use a condom during sex.

      Apr 9, 2009 at 10:13 am · @ReplyReply to this comment ·
    • scott

      whoops. Totally missed the edit copy because I was critqueing the ad.

      Ummm, yeah, not stereotypes. How are those stereotypes? Now, if it had a white party invite, a pair of leather chaps, and a mustache grooming kit… maybe then I’d agree with you.

      Apr 9, 2009 at 10:17 am · @ReplyReply to this comment ·
    • arrcee

      I think the ads are funny even if they’re a tiny little bit stereotypical. Remember, publicity needs to be short and to the point. I think that anyone will understand the message of these ads at a glance. Maybe even make them look twice, which is awesome for a publicity campaign.

      p.s. I’m French-Canadian from Qu├ębec and can vouch that you could not easily find a more gay-friendly city in North America.

      Apr 9, 2009 at 11:04 am · @ReplyReply to this comment ·
    • Tyler

      I’m more drawn to the fact that the Chihuahua in the condom reminds me of a shriveled and unwelcoming penis, than anything else.

      Apr 9, 2009 at 11:34 am · @ReplyReply to this comment ·
    • strumpetwindsock

      I know there must be a french version, but I’m surprised they’re not bilingual, witn Bill 101 and all.

      Apr 9, 2009 at 11:40 am · @ReplyReply to this comment ·
    • strumpetwindsock

      And yes, I was thinking novelty dildo actually.

      Apr 9, 2009 at 11:44 am · @ReplyReply to this comment ·
    • GPW

      Viva La Quebec!

      Apr 9, 2009 at 5:17 pm · @ReplyReply to this comment ·
    • strumpetwindsock

      @arrcee: @GPW:
      Thanks by the way, for saving the rest of us from a Harper majority.

      Apr 9, 2009 at 5:50 pm · @ReplyReply to this comment ·
    • J

      Can we get a picture of mother teresa’s face in one of those doms?
      Someone photoshop these, for great justice!

      Apr 9, 2009 at 5:53 pm · @ReplyReply to this comment ·
    • bb

      Wow I couldn’t be less interested in designer dogs, and, while I like minis, I would never count them among my prized possessions. So, yeah I totally find these stereotypes. I don’t like it, but I can handle it. What bothers me is that, because they’re stereotypes that I don’t fit in to, I didn’t understand the ad. I had to read the explanation. They risk not getting their message across because of their assumptions.

      Apr 10, 2009 at 12:19 am · @ReplyReply to this comment ·
    • alejandro

      wow. didnt know there were so many quebecois here :D :P
      but. umm.. i dont know what to think of it.. i dont realy think it works, either way. but quebec loves the gays, or i should say more like montreal :P

      Apr 10, 2009 at 12:52 am · @ReplyReply to this comment ·

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