How does a Barney Frank attack ad get made? The same way sausage does: with cash money and some creative editing. Sean Bielat, the “fresh-faced former Marine with a Georgetown-Harvard-Wharton pedigree” that was sorta heckled by Frank’s partner James Ready, got into a race against Frank because the incumbent is “abrasive.” So now he’s enlisted the help of viral political spot writer-director Ladd Ehlinger Jr. — the fella behind this Dale Peterson number — to create two web and one TV spot that turn Frank into a guy “dancing around” all the issues, relays the NYT. This will be communicated with a female dance instructor in a fat suit playing the role of Rep. Frank. But they were very careful about one thing:
When Kira had finished her first dance-through, Mr. Bielat walked into the studio.
“I think it was great,” he said. “You were awesome. The only thing I want to ask is, don’t do the feminine stuff, you know what I mean? You know where I’m going with this, but I don’t want anyone to say, ‘Oh, they’re homophobic.’ ”
(Mr. Frank is gay, and Mr. Bielat did not want the ad to seem to make fun of his sexual orientation.)