So, remember Heinz's "gay" commercial that caused that big stink, nearly gave Bill O'Reilly a coronary and ended up getting yanked? If not, we've included it above.

Anyway, Britain's advertising authority announced today that they will not be investigating complaints:

The UK's advertising regulator has decided not to investigate Heinz's "male kiss" TV ad, despite 215 complaints from viewers that it was offensive and "inappropriate to see two men kissing".

Heinz's TV ad for its new Deli Mayo line, which features two men sharing a brief kiss, has caused an international furore after the food company decided to pull the ad off air after less than a week.

However, the Advertising Standards Authority said today that it will not launch a formal investigation into the complaints about the TV ad.

"The ASA council considered that while some viewers may have personal objections to any portrayal of same sex kissing there was nothing in the content of the advertisement what would constitute a breach of the advertising code," said a spokesman for the ASA.

Despite this decision - and a petition pushing for the advert's return - Heinz will not put the commercial back in circulation. Thankfully, YouTube keeps it alive. Three cheers for the internet!

» Spread The Word

As of this writing, 2,029 people have signed an online petition urging Heinz to reinstate its controversial "gay kiss" mayonnaise commercial. For those of you bad with numbers, 2,029 is greater than 200, which happens to be the number of people who complained about the advert. Will Heinz hear the queer call?! [Petition Online]

  6 Responses


One almost feels bad for Bill O'Reilly. The right wing blow hard simply can't wrap his little head around Heinz's new mayonnaise commercial, which features a two men kissing. In an effort to digest the mayonnaise advert, which began airing in Britain this week, O'Reilly brought it up on his eponymous show.

Unfortunately for Bill O, no one else seems as offended. Watch the clip, after the jump. And, yes, we included the "scandalous" commercial above. Why? Because it's cute and, also, because we kind of have a crush on the deli man….

CONTINUED »


Heinz got queer and creative with a commercial for some new mayonnaise creations:
Heinz' new ad opens with a family on a normal morning routine with a young boy and girl getting ready for school and their father preparing for the office.

The young boy and girl go to the kitchen to get their sandwiches, which are being prepared by a man with a New York accent dressed in a deli serving outfit who they refer to as "mum".

When their father goes to get his sandwich he says to mum in the kitchen "See you tonight love".

However, mum barks back "Hey, ain't you forgetting something?", at which point the two men share a kiss. Mum then sends the father off with the words: "Love you. Straight home from work, sweet cheeks."

And they all lived happily ever after…



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