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You’re a Cross-Dressing Pussy If You Order Non-Miller Lite Light Beer

Miller Lite has a new set of ads that paints as sissy cross-dressers the guys who don’t care about the brand of their light beer. If you don’t order a Miller Lite, these pretty lady bartenders tells these ostensibly straight men, they’re a bunch of nelly tranny queens and couldn’t possibly stand a chance of ever picking up a pretty girl at the bar. Not mentioned in the ads (from the agency DraftFCB?) is that their entire premise is ridiculous, because a real man WOULD NEVER ORDER A LIGHT BEER, fag.

[Queers United]

By:           JD
On:           May 25, 2010
Tagged: , , ,
  • 22 Comments
    • Rob Tisinai
      Rob Tisinai

      I can’t seem to work up any outrage over this.

      May 25, 2010 at 9:03 pm · @ReplyReply to this comment ·
    • Shannon
      Shannon

      These ads are funny. Whoever wrote this dumb trash is humorless and petty.

      May 25, 2010 at 9:27 pm · @ReplyReply to this comment ·
    • 7
      7

      The bartender chicks do seem a bit…overly hostile, maybe? Just a bit.

      Beer commercials are often terrible, though, so, overall, meh. There’s enough to be pissed off about.

      May 25, 2010 at 9:41 pm · @ReplyReply to this comment ·
    • 7
      7

      @7: Enough to be pissed off about ALREADY, ELSEWHERE, I meant to say.

      May 25, 2010 at 9:45 pm · @ReplyReply to this comment ·
    • chicagotist
      chicagotist

      If only I drank that piss called Miller Lite.

      May 25, 2010 at 9:48 pm · @ReplyReply to this comment ·
    • DR
      DR

      Not outraged here, either. Kind of amused, actually…

      May 25, 2010 at 10:04 pm · @ReplyReply to this comment ·
    • Mark
      Mark

      You’re telling me I should find this offensive… but I don’t. They’re kinda funny. But I agree with you on the light beer thing.

      Really, if we get worked up over everything, even silly little beer commercials, then we can never relax and enjoy ourselves. You’re reading way too much into these commercials and they’re not worth being pissed off over.

      May 25, 2010 at 11:38 pm · @ReplyReply to this comment ·
    • Andy
      Andy

      We can take comfort in the probability that most of these actors are gay.

      May 25, 2010 at 11:39 pm · @ReplyReply to this comment ·
    • Andy
      Andy

      @7: Maybe they’re lesbians.

      May 25, 2010 at 11:39 pm · @ReplyReply to this comment ·
    • alan brickman
      alan brickman

      they’re kinda funny….choose the battles wisely…..ladies…

      May 25, 2010 at 11:40 pm · @ReplyReply to this comment ·
    • NickadooLA
      NickadooLA

      Beer commercials often run a risk of having their standard, run-of-the-mill, stock-in-trade sexism confused with homophobia and/or transphobia.

      But let me figure this out: They equate not caring “how your beer tastes” stupidity and ignorance with being feminine. Then they ironically have that insult delivered by women?

      They’re just fucking up their own bad joke. They’re insulting our intelligence, not our orientations, genders or sexual identities.

      May 25, 2010 at 11:59 pm · @ReplyReply to this comment ·
    • LFB
      LFB

      “real man WOULD NEVER ORDER A LIGHT BEER, fag.”
      I can proudly say that this fag never orders light beer either :p

      I have to say, I’m much more offended by the fact that they’re calling Miller Light a beer.

      May 26, 2010 at 12:19 am · @ReplyReply to this comment ·
    • Pira
      Pira

      I am a cross-dressing sissy, and I do care about how my beer tastes, that’s why I don’t order Miller Lite! Most light beer either tastes like water or piss, and it takes more to get drunk.

      May 26, 2010 at 12:51 am · @ReplyReply to this comment ·
    • Michael
      Michael

      I get “Don’t be such a girl” more then “Don’t be a cross dressing transexual” nor “Don’t be such a homo”.

      May 26, 2010 at 1:48 am · @ReplyReply to this comment ·
    • Demont
      Demont

      These ads are funny and well made. If the ads also happen to annoy tranny thug activists who harass and intimidate anyone with whom they disagree, then I like the ads even more.

      May 26, 2010 at 3:43 am · @ReplyReply to this comment ·
    • Samwise
      Samwise

      @Michael: Considering that transphobia and homophobia are both deeply rooted in misogyny, I’d argue that it’s basically the same thing.

      May 26, 2010 at 7:55 am · @ReplyReply to this comment ·
    • DNK
      DNK

      The only beer I like is framboise, which is pretty damn gay sounding.

      May 26, 2010 at 9:08 am · @ReplyReply to this comment ·
    • Andrew
      Andrew

      The only reason I’d think to find these offensive is because if there was an ad which portrayed women as too masculine if they didn’t go out and buy a certain brand of mascara, there would be outrage.

      Likewise, it really doesn’t help much when ads push that sort of image that all males have to act like testosterone junkies 24/7. In fact that’s what drives most homophobic bullying. And like it or not, — the LGBT community has a very large stake in fighting against gender roles.

      Meh. I’m not exactly seething over this, but I’m just saying…

      May 26, 2010 at 9:42 am · @ReplyReply to this comment ·
    • Jason
      Jason

      You queers need to get a life.

      This is only offensive if you are five years old or have a vagina or don’t have a brain.

      May 26, 2010 at 10:22 am · @ReplyReply to this comment ·
    • Andrew
      Andrew

      @Jason: And yet you took the time to type QUEERty into your address bar. I have my own questions about you.

      May 26, 2010 at 6:57 pm · @ReplyReply to this comment ·
    • AJ
      AJ

      This is brilliant! How’s it offensive to LGBT folk? It’s not implying that the men are gay because they don’t care which brand of lite beer they drink, rather that they’re wimpish, and how many crossdressers define themselves by a single item of clothing?

      Dec 9, 2010 at 5:30 pm · @ReplyReply to this comment ·
    • Queer Supremacist
      Queer Supremacist

      Miller Lite is horse piss.

      Real men drink good beer.

      Dec 10, 2010 at 9:01 pm · @ReplyReply to this comment ·

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