Ahh, at last, an opportunity to experience Abba the way you’ve always wanted: surrounded by them like a trapped animal.
For reasons that no sane person will ever be able to comprehend, the guy who created American Idol is working on a virtual-reality “experience” that recycles old Abba material. Apparently members of the band are involved, and more details will be revealed in 2017. And … that’s all we know for now.
“We are exploring a new technological world, with virtual reality and artificial intelligence at the forefront, that will allow us to create new forms of entertainment and content we couldn’t have previously imagined,” said a PR company for producer Simon Fuller. Well, that’s a lot of nonsense, so who knows what he’s even talking about. How exactly is artificial intelligence involved? Is a robotic Benny Andersson going to be playing chess with us in 3D?
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“Our fans around the world are always asking us to re-form and so I hope this new Abba creation will excite them as much as it excites me!” said a PR company for one of the Abba guys. It is probably a safe guess that when those fans asked them to re-form, they did not mean as “virtual reality and artificial intelligence.”
So what on Earth is this project going to be? Who knows. Maybe it’ll just be like a version of Mamma Mia that you strap to your face, and who wouldn’t want that?