An analysis of Google search inquiries has revealed in which US state the largest number of people are seeking answers to questions relating to sexuality and gender expression.
The Cultural Currents Institute (CCI) studies trends in public opinion. It says there has been a massive increase in people asking questions about sexuality and gender identity in the US in the last 20 years. This rose from around 6 million in 2004 to 80 million in 2023: An increase of around 1,300 percent.
Presumably, some of this increase is likely due to more people using Google these days than in 2004. However, even in the last five years, searches have more than doubled.
The analysis specifically looked at the five following terms: “Am I gay”, “am I lesbian”, “am I trans”, “how to come out”, and “nonbinary”.
One state, in particular, came top for three of these search terms.
That state was Utah, leading CCI to suggest it’s the “most closeted.”
“This might indicate a significant underlying questioning of identity among its internet users, possibly driven by the conflict between personal feelings and societal expectations.”
Utah has many questioning residents
As is widely known, Utah is one of the more conservative states in the US, with a high population of Mormons, among other Christian denominations.
It’s far from being the most anti-gay state in the US. In a move widely welcomed by advocacy groups, it recently banned conversion therapy on minors. However, ACLU reports lawmakers still debated several pieces of anti-LGBTQ legislation this year. Most of them, such as H.B. 209, concerning trans kids and school sports, were passed.
Utah topped the tables for “Am I gay”, “Am I a lesbian”, and “Am I trans”.
Below are the five states which notched up the most “Am I gay” inquiries.
- Utah
- Iowa
- Indiana
- West Virginia
- New Hampshire
Below are the five states that turned up the largest volume of “how to come out” queries.
- Oklahoma
- West Virginia
- Mississippi
- Louisiana
- Kentucky
Despite the hysteria from certain right-wing sources, “Am I nonbinary?” “did not have sufficient data for Google to provide results”. Therefore, the authors just checked Google for any search queries for “nonbinary”.
The following states ranked highest for the term “nonbinary”.
- Vermont
- Oregon
- Maine
- Montana
- Washington
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still_onthemark
Ha! I guessed Utah right away! What do I win?
dwick
me too-Mormons
NateOcean
Utah! Nailed it!
(OK, let’s make this easy; who DIDN’T guess Utah?)
radiooutmike
I did as well.
CaptainChaos
Yep! I read the title of the article and guessed the obvious…Utah! When the article confirmed it, I turned to my husband of 10 years and said, ‘if it weren’t for Mormonism, you never would’ve met me.’ My first relationship 40 years ago was with a beautiful Mormon boy and we were deeply in love, but his religious indoctrination prevented our relationship from going the distance. Fortunately, he overcame that long ago and thrived.
FreddieW
Well, I didn’t enter any of those phrases into a search engine in the late 90’s, when I was still closeted and Christian. The phrase I entered was “gay porn”. And then I waited forever because it was dial-up.
inbama
LOL.
We’re both lucky to have been born at a time when Christian “conversion therapy’ was the worst thing that could happen to a gay kid.
At least you came out with your junk intact.
PoetDaddy
Since Utah is and has long been ruled by a right-wing, male-dominated theocracy, that makes all the sense in the world. The Mormon “church” is one of the most homophobic institutions in the country.
mateo
Any place which is dominated by religion (any religion) is going to be rife with closeted people.
fredk
So predictable. I said “Utah!” out loud even before scrolling down to find the answer. The more restrictive they are, the more closeted and hypocritical they are.
dwgandy
I am surprised that Florida and Texas are not on that list.