Makeup entrepreneur Jeffree Star launched his latest makeup palette over the weekend, and it’s left some fans divided.
After making a fortune from releasing collections of brightly colored, unique and glittery shades, Star, 34, says his latest range is in response to what many fans have asked for: a nude collection of skin tones.
The name of the skin-themed collection is ‘Orgy.’
Each eye-shadow shade has also received an orgy-themed name. These include: ‘Top’; ‘Bottom’; ‘Versatile; ‘Cunnilingus’; ‘Fluffer’; ‘Safe Sex’; ‘Money Shot’; and ‘I’m Coming.’ The darkest shade in the collection is named ‘Glory Hole.’
There’s also some lip glosses and liquid lipsticks, along with ‘Orgy’ branded clothing.
Many of his followers have widely welcomed the new collection. However, some fans have balked at the price for the full eye-shadow collection ($62), given that many other brands do cheaper skin-tone collections.
Some have been left non-plussed by the sexual-themed names. Star is hugely popular, with 17.3million subscribers on YouTube, 7.3million followers on Twitter, and 14.7million on Instagram. Among these are many younger teenagers and parents.
This is the first time I’ve ever truly been disappointed in a product. What a tacky product with tacky unappealing names. Reminds me of what a person who has never been laid before thinks is “edgy” and “sexy”. I get the play on word for “nudes” but it isn’t clever
— SagesandSongs (@Sendmeasong_) August 14, 2020
“What a tacky product with tacky unappealing names,” said one. “Reminds me of what a person who has never been laid before thinks is ‘edgy’ and ‘sexy’.”
Others said that they might feel awkward trying to explain the names to family members.
This is the first pallette I like color wise. I am a mom & love neurtrals. However, it’s my young teen daughter that is obsessed. So I’m not excited about the name. She’ll either ask me or look it up. Either way, feeling awkward about it. Not wanting to go there with my kid…
— Lisa Feehley (@lisaf1024) August 15, 2020
It’s gorgeous! The turnoff is how sexually themed it is. Sadly, I’ve been waiting for a neutral pallete, but I won’t be adding this to my JSC collection. I’d be afraid my kids would see it
— amy mueller (@amylynneny) August 14, 2020
Others have questioned some of the specific names, which also include ‘Craving Chocolate’ and ‘Gender Fluid.’
why is gender fluid there? it’s a gender identity, not a fetish
— taylor #bIm IA for a bit (@dandermiffIin) August 15, 2020
The palette is called Orgy and there a shade called “Craving Chocolate”….. now idk how many orgys yal have been to but no one is craving “chocolate”. This is called fetishizing… https://t.co/rauuycPc3h pic.twitter.com/T4skiRy55T
Last year, Forbes magazine placed Star at number five on its list of the highest YouTube earners of 2019. The makeup guru netted an estimated $17million. Star began his career as a musician on MySpace, but launched his own cosmetics brand in 2014 and hasn’t looked back since. However, his rise has not been without controversy.
In 2017, he released an apology video after video clips from 12 years previous showed him using racial slurs.
He’s also been involved in several high-profile Twitter feuds and, at times, lashed out at followers or fellow YouTubers on social media: behavior which he nows says is behind him.
Last month, Star posted a lengthy video repeatedly apologizing to fellow makeup YouTuber James Charles after he decided to become involved in last year’s very public falling out between Charles and Tati Westbrook. Star tweeted (and later deleted) that Charles was a “danger to society.”
For someone who appears to thrive on controversy, Star’s latest collection is sure to net him plenty of dollars. However, there are signs recent scandals may be hitting his earnings. A couple of months ago, beauty retailer Morphe said it would no longer stock Jeffree Star Cosmetics and disassociated itself from the YouTuber.
The deal had previously proven lucrative for Star: a 2019 makeup collaboration between himself, Shane Dawson and Morphe reportedly sold 60,000 units within 30 minutes of going on sale.