Makeup mogul

Jeffree Star named one of YouTube’s top five earners in 2019

Jeffree Star
Jeffree Star (Photo: @jeffreestar | Instagram)

Forbes magazine has again placed Jeffree Star at number five on its list of the highest YouTube earners of the year. The makeup guru netted an estimated $17million in 2019. He has 16.8million subscribers to his channel.

Star also placed at number five last year, with a calculated income of $18million in 2018.

As well as generating money through advertising, he netted much of his worth through sales of his highly successful makeup range, Jeffree Star Cosmetics.

That said, 2019 hasn’t all been plain sailing. In April, the influencer revealed thieves had broken into a warehouse storing his makeup stock and made off with an estimated $2.5million of products.

Related: Kat Von D Publicly Disowns Jeffree Star On Instagram, Fight Moves To Twitter

The latest Forbes placing makes the gay vlogger and entrepreneur the most profitable makeup YouTuber in a top ten dominated by video game players and kids.

At number one on the list is eight-year-old Ryan Kaji of Ryan’s World, who has built a huge following with videos opening presents and playing with toys. For this, the youngster netted an estimated $26million in 2019. Kind of puts your holidays bonus into perspective, right?

Ryan was not the only child on the list. At number three is Anastasia ‘Nastya’ Radzinskaya. The Russian 5-year-old has cerebral palsy. Her parents started posting YouTube videos of her shortly after she was born to show her progress to friends and family, but they proved unexpectedly popular with the general public.

It’s believed her channel helped generate $18million in revenue for the family.

Other established names on the list include Markiplier (Mark Edward Fischbach) and PewDiePie (Felix Kjellberg) in joint seventh place (on $13million each).

Kjellberg recently announced he was going to take a break for a while due to exhaustion, so his 2020 figure could be lower.


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Star, 34, began his career as a musician on MySpace, but launched his own cosmetics brand in 2014 and hasn’t looked back since.

In the summer he posted a video of himself surprising his boyfriend Nathan with a brand new Aston Martin. We have a feeling the holiday celebrations in the Star household will be lavish!

You can read the full Forbes list here.

Related: James Charles hits out again at “disgusting” comments on his sex life

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