Madonna‘s new album, MDNA, debuted at the top spot of the Billboard 200, selling 359,000 units in its first week. It’s a strong showing for the album, especially given that Madonna only did one media appearance—a livestreamed Facebook interview with Jimmy Fallon.
Writes Billboard magazine:
In terms of release-week promotion, Madonna was basically off the radar, instead focusing her energy on rehearsals for her upcoming world tour… Since headlining the Feb. 5 Super Bowl halftime show, she’s been laying low. Her only significant recent media appearances have been via a live Facebook chat with Jimmy Fallon (March 24) and a brief drop-in at the Ultra Music Festival in Miami the same night.
It seems that Madonna, knowing that album sales will never be quite what they were in years past, is focusing on lucrative concert appearances.
I, for one, have already got my very expensive nosebleed ticket for her performance at Yankee Stadium in September, so she better be prepared to rock my world.