Whether you know who he is or not, you’ve seen Murray Swanby’s face. And probably his nipples, too.
He’s one of those guys who seems to be everywhere–the personification of the image of the male model/party boy. The kinda gay guy who became famous starring in racy underwear videos gone viral.
Been to The Abbey in L.A.? Then you’ve seen him taking care of VIP guests or posing with Taylor Lautner. Have you shopped for underwear online? Then you’ve seen him modeling Andrew Christian underwear. Have you looked for gymspiration on Tumblr, or #muscle on Instagram? He owns those tags.
Not a bad state of affairs for a kid who grew up in a tiny rural Montana town where homosexuality wasn’t exactly hip. (“I’m a country boy,” he smiles.) Becoming a sex & party icon was never exactly the plan — he went to school for business management, not pouting in jockstraps.
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Queerty spent some time with Murray in LA recently, talking to him and taking some photos, to find out about the man behind the image and what it’s like to be an international sex symbol. It turns out that the seeds of his career were there in his small-town upbringing: his dad owned bars, so he grew up around nightlife. After he moved to Los Angeles, he got a job doing VIP hosting at The Abbey, the West Hollywood landmark that always manages to have its “gay party” setting cranked up to maximum.
“I’m pretty much there just making sure everybody’s having a good time,” he says.
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It was this work that first got him noticed by Andrew Christian’s brand manager. “He’s like, ‘You’re really cute, you should come shoot with us,'” Murray remembers. But he was too self-conscious to accept the invitation–at first. “I was like, ‘Let me work on my body.'”
Yup, that’s right — even Andrew Christian underwear models sometimes feel shy about how they look. “When you look at all the AC boys, they have great bodies,” he says. He wasn’t sure if he was ready to fit in. So he went to the gym, tightened up, and the rest, as they say, is history.
Murray may have a well-known face (and body) but he insists his looks aren’t the only reason he’s built up a following. “I think I have a broad spectrum of fans, all that follow me and my career for different reasons,” he says. “Youth and beauty is everywhere in media, and I think everyone tries to attain their own form of beautiful.”
Now he’s branched out into promoting his own night at The Abbey called Touch Thursdays. Thursday’s a major pre-weekend night at the club, and with an arm full of go-gos, drag hosts and giveaways, Murray’s managed to keep the place packed.
The long-term plan is to keep branching out. Even models grow old. “My goal is to own my own business,” he says — a gay bar in Los Angeles. He hasn’t picked the name yet (but he rules out “Swanby’s”) and hopes to amass a big enough following to host a grand opening over the next five years. “I don’t think everyone plans out” the future, he says. “But anyone with a lasting career in modeling has planned our where they want to be in the next five to ten years. It’s a must to know what you want in your future.”
His Abbey job is sometimes at odds with modeling. “Working in nightlife is the hardest thing because you’re drinking a lot,” he says. All those empty calories require extensive working out in order to stay fit.
“When I first started, I wasn’t doing as many shoots,” he says. “Now it’s more important than ever. I get calls like, ‘Hey can you shoot tomorrow?’ … A lot of people fluctuate up and down. We don’t really have that leisure.”
To build up his massive following (he’s at more than 100,000 on Instagram) required more than just constant working out. On his days off, he’s generally doing marketing work for his various gigs and tending to his social media profile. “We’re always Instagramming and keeping up on social media and writing back to our fans,” he says.
Sorry, fans, there’s one thing he hasn’t done, and probably won’t: porn. “It’s just a personal choice,” he says. “I think it can have lasting road blocks.”
And besides, “I prefer to give all my sexual attention to my boyfriend.”
People recognize him all the time. He just walking down Hollywood Boulevard with friends when a random person stopped them and asked for a photo. He also gets stopped and recognized in airports all the time — and loves it. “That stuff is so cool,” he says. He makes a point of having guys of all ages and walks of life around him: “Every age group of men is needed to have a fully functioning community,” he says.
The image of the party lifestyle draws people in. “To me it’s everyday life, to other people it’s more fun,” he says. “People are like, ‘It looks like your life’s a party.’ I’m like, ‘It is.'”
Ronbo
Love the headline! But… has he cured cancer or restored hope or done anything of substance? The gym is filled with better looking people who don’t deliver E to parties. Not doing porn isn’t really an achievement. Is it guys?
Let’s just call eye-candy what it is. Leave the hyperbole to movie trailers.
NoCagada
If he gets any skinnier. he can be in the remake of Schindler’s List…as one of the camp prisoners.
OSTEOPOROSIS on the way…
trtoosure
This is just another fluff piece wherein some myopic, self-indulgent model congratulates himself on how hardworking and awesome he is. Why can’t you interview hot guys who do more then flirt with rich guys and parade around in their underwear? Like sexy scientists or something? Or do interviews where you actually ask penetrating questions rather than just like the subject promote himself? I realize portraying him in a flatteringly light was probably a condition for him letting you photograph him, but there’s no shortage of pictures of this guy in his underwear. You should just re-post some of those and be done with it.
mauikamaaina
I’m like…uh…not impressed. 😛
Stache99
Have I heard of this guy anywhere else? Ah.. nope. Just here on Queerty.
That and his model boyfriend who makes this ZooLander look modest in comparison.
Stache99
“Murray’s managed to keep the place packed.”
Lets see. ?Hot shirtless bartenders. ?Go go boys. ?Lots of alcohol. ?One or two Drag Queens. Hey I can do bar promoting too:)
I imagine the people that he uses to keep it packed on Thur night are the same bar trolls you’ll see on Fri, Sat, Sun night too. It’s always the same crowd.
wagnerwallace
This a rather lengthy article about a white trash gogo dancer who “models” cheesy Andrew Christian undies, but I guess this is the definition of “gay culture”. Nice abs though…
yaletownman
He describes his job as the hardest because he drinks a lot on it. All he does his perpetuate the stereo-type of looking hot, drinking and drugging and being sexually desirable are what being gay is about. We need different icons for young, gay people to look up to. It just seems like all we get is porn stars, party boys or attractive entertainers to aspire to. That would be fine if we had more balance offered.
tardis
Lol, okay.
loujourtajour
Most of these comments restored some of my faith in humanity. Not all, some faith.
ShowMeGuy
At least he is fun to look at.
drivendervish
I am a little surprised at all the hate on Murray. Whether you like it or not he is gorgeous and I strongly doubt any of you haters would refuse to bed him if offered the opportunity. If he is perpetuating a gay stereotype you don’t like, he didn’t create it we did and he is just filling the bill. I am happy to admit that I don’t really understand how people can become stars through exposure on social media nor do I understand how K Ktrashian became famous for a sex tape but she’s got 60 million I don’t so she must be doing something right. All Murray is trying to do is use what he’s got to become rich and famous and few of us would refuse the opportunity if we had the looks and body and came of age at just the right time. Some of you have suggested that it would be better if he was a brilliant young scientist that was gay because that would be better at convincing straight people that it’s OK to be gay. Guess what? We have one of those and his name is Jack Andraka who developed a groundbreaking way to detect early stages of pancreatic, ovarian and lung cancer and had the guts to come out before he was even 16 years old. If that is what you want then start checking out science websites that promote young stars instead of looking at Queerty. Murray isn’t in the wrong place, YOU ARE!
brad1
What a bunch of jealous Nellies
Stache99
@drivendervish: “I strongly doubt any of you haters would refuse to bed him if offered the opportunity”.
Obviously he works for allot of people where looks are the only thing that matters. I looked at his instagram and it’s a page after page pics of him in his undies and various models and celebrities around LA. I didn’t see the wide range of ages and looks that he says he hangs out with. Well, there’s Andrew Christian in a few so I guess that’s what counts for older. Then the thousands of young fanboys commenting..”oh that’s hot, that’s so hot, I wish you were my BF, etc. None of the comments had anything to say about his personality though.
Your right though. He is right where he needs to be. Queerty ain’t exactly high brow and I come here for the superficiality of it all. So were both in the right place I guess.
For me the best sex is using your brain and being interesting though. Murray comes off as a superficial prima donna and I avoid those like the plague. For others great. That’s just not for me though and it’s anything but jealousy.
Saint Law
@brad1: For some of us attraction is as much about the guy’s character and achievement as his abs or whatever. That’s what being a man means. And that is why we find Pretty Party Boy a bit meh.
But you go for it.
Saint Law
@ShowMeGuy: “At least he is fun to look at.”
You have very modest expectations of ‘fun’.
cflekken
Someone keeps skipping leg day….
mattox39
Wow the gay community can be very cruel sometimes. I just felt I should tell the story of when I got to meet Murray. While you may have an idea of how you believe models act or what they are all about, Murray will actually surprise you. My partner of almost eight years and I had the opportunity to meet him at a local club in Louisville Ky. I was completely expecting to meet someone who was all about themselves and that would probably be very arrogant. You see we are not fellow models even though we are not obese and we are not extremely wealthy but it didn’t matter to Murray. I was completely taken back by how down to earth he was and how welcoming he was to talk to. Murray has a huge heart and a wonderful personality and I’m hear to tell you not to judge him before you meet him. I wish him continued success and maybe one day I will visit him at his own club.
lykeitiz
@mattox39: Sorry, but I’ll be impressed when he actually DOES something to warrant fame. Not looking down on you in a club & having a decent conversation with you might mean he’s not a complete d-bag, but once again, until he actually DOES something, I’ll remain annoyed that I even know his name thanks to social media fake-hype.
sesfm
So the message is…he’s also all of the things that a pretty face and abs can get for you? I’m not impressed. Being a club promoter is little more than being a pretty face. It’s being hot enough to have a WeHo following. They’re not lining up for his personality, that’s for sure.
brad1
My comment (dec 13) struck some nerves. Those that took offense should take a look in the mirror and figure out why they are bitter and find it necessary to hate. My comment was jagged and in response to how over the top, nasty and critical the remarks were! Not everyone has to be a brain surgeon. Sometimes we need to go out and just have a good time, and these guys like Murray do that job. If you can not grasp that concept, then maybe you should go back in the closet and have the door nailed shut.
moldisdelicious
@trtoosure:
Why can’t we just interview people that have accomplished something and really bring change to peoples lives instead of “hot” guys. I think the overhype about underwear models is boring. These guys are not special. Not like there aren’t 100 other people doing the same thing. I don’t see this importance of bigging up attractive guys who really aren’t doing anything but dancing around at bars for money. That’s nothing.