To say Netflix is on a roll is an understatement.
The streaming giant has single-handedly altered the entertainment landscape and continues to be a source of envelope-pushing queer content, from Sense8 to Queer Eye to Alex Strangelove.
Oh and that little $300 million deal with Ryan Murphy. No biggie.
And while the company’s latest production deal isn’t expressly LGBTQ, the duo it’s signed on are progressive heroes in their own right.
And you’ll never guess who it is.
Michelle and Barack Obama!
Via a Monday press release:
“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” said President Obama. “That’s why Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”
“Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others,” said Mrs. Obama. “Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership.”
Netflix Chief Content Officer Ted Sarandos added:
“Barack and Michelle Obama are among the world’s most respected and highly-recognized public figures and are uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better. We are incredibly proud they have chosen to make Netflix the home for their formidable storytelling abilities.”
Possible content from Higher Ground Productions (yes!) includes scripted series, unscripted series, docu-series, documentaries and features.
When cable goes low, Netflix goes Higher Ground (TM).