Know what’s a truly responsible use of advertising? Capitalizing on a gender scandal to promote your strip club. South Africa’s Teazers threw up this ad, playing off track star Caster Semenya’s forced gender testing.
But don’t think Teazers is going to apologize for exploiting the news cycle; owner Lolly Jackson insists the billboard’s copy has nothing to do with Semenya. “The (Semenya) gender test was the furthest thing from my mind when we did the advert. If it is construed in another way, maybe it should be that I am directing it at Leonard Chuene [the Athletics SA president who lied about the tests] – that I am honest, I do not lie when I put my billboards up there. … I do not want anyone coming here (to Teazers) with the idea that we do not have women. We have women, 100 percent women here. I did a test on them, I am a professional and they are 100 percent women.”