WATCH: Calvin Klein Underwear Rolls Out Its First Super Bowl Ad

Calvin Klein is airing its first Super Bowl commercial this Sunday—and it’s for men’s underwear.

Thank God we’ll have something to watch before the Destiny’s Child reunion at half-time. (Fingers crossed!)

Running at the end of the first quarter, the 30-second spot will introduce Calvin Klein Concept, a new underwear line boasting “360-degree seamless technology.” (Yeah, we don’t know what that means either.) We do know that model Matthew Terry will be featured in a “modern ‘man-versus-machine'” fantasy sequence. Um, yeah.

If you miss it Sunday, the ad will air on CBS and ESPN, and via social media.