In 2008, theater chain Cinemark made news when then-CEO and LDS member Alan Stock donated the maximum allowable to the Yes on 8 campaign barring same sex marriage in California. Biopic Milk was coming out at the same time, providing a high-profile protest opportunity for gay marriage advocates and a bunch of bad press for Cinemark. Since then, Stock is out, the COO who had to clean up his mess is in, and the company now offers domestic partner benefits. Progress.
CFA is headed for a slow decline. With their strong identification with the religious right and against gays in general, it’s going to be difficult in the future to find new franchisees. Additionally, at corporate HQ, it’s going to be much harder to recruit qualified MBAs and other people they need to grow the company. Who would want to associate themselves with such a company? Religious extremists are very few in the upper ranks of highly qualified managers.
So they will go in slow decline, I predict, as they make small errors, miss opportunities, and have generally mediocre management from top to bottom. The only people they can attract at this point are the strongly anti-gay people, which pretty much eliminates the whole next generation.
I’m not worried — there are plenty of other fast food restaurants eager to steal their market share, and they will.