Aussiebum Knows Exactly What Consumers Want
 
 

This new web promo spot is pornographic without anyone taking his clothes off. That's because it's pornographic to our most basic senses: Brand the image of male beauty and our desire for it around your product, and gay men will lap it up. Calvin Klein wasn't the first to understand sex sells, and Aussiebum won't be the last. But kudos to a company that knows its target audiences. And feeds it.

 
 
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Comments (8)

No. 1 · arjuna52

Lucky dog.

Posted: Oct 27, 2009 at 2:24 pm
No. 2 · Hmmm

Nice bodies. I didn't actually think the swimwear looked that nice though. I mean, they looked nice because they were being worn by hot guys, but other than that, I thought they were kind of ugly swim shorts.

Posted: Oct 27, 2009 at 3:04 pm
No. 3 · Republican

TV advertisers should make this kind of ad. Maybe then people wouldn't skip by the commercials with their TiVos, LOL.

Posted: Oct 27, 2009 at 3:20 pm
No. 4 · Ryan

For pricey underwear, its actually a really cheap looking ad.

Posted: Oct 27, 2009 at 4:08 pm
No. 5 · danthefloorman

woo! and a good use of RJD2!

Posted: Oct 27, 2009 at 5:54 pm
No. 6 · KyleR

Aussiebum is awesome. I have a fair amount of stuff. And I'm willing to pay for it. It's good quality.

Posted: Oct 27, 2009 at 7:23 pm
No. 7 · Mike Barton

Pornographic without taking clothes off? This gets nowhere near the mark. For a more accurate representation of "pornographic without anyone taking his clothes off" check out CockSox!

Posted: Oct 27, 2009 at 9:49 pm
No. 8 · Republican

Mike,

Nice.

Posted: Oct 28, 2009 at 10:41 am
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