In 1980, a 15-year-old Brooke Shields announced in an ad that nothing came between her and her Calvin Kleins.
Finger. On. The pulse.
Next it was Marky Mark and Kate Moss, followed by a whole slew of notable (or just notably hot) models that propelled the brand into that hard to define “iconic” status.
So what’s the new great idea from the ad department? The thing that’s going to show how current the brand is?
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
Sexting.
OK, maybe sexting hasn’t been a conversation starter for a good ten years, but a closer look at the campaign reveals boys sexting boys, girls sexting girls, and threesomes being discussed with the casual air of a dinner party.
They might be on to something.
Take a look:
CK says “the visuals provide an editorial narrative of how a modern generation uniquely approaches sexual connection in a digital world,” which is a nice, flowery way of saying young people don’t care too much about being labeled slutty. Life’s too short.
Here’s a video preview:
Milton Appleby
Lame ad campaign.
SeeingAll
Not Calvin Klein’s most creative.
Avery Alvarez
Sexy for sure, but sex and sexuality have been used for so long in advertising, especially fashion, so this is nothing new or, dare I say, provocative.
Billy Budd
Not new.
Steven Marc Torjñeans
I can’t tell which same sex they are.