Matthew McConaughey announced the launch of his first-ever clothing line in an interview with Women’s Wear Daily today, finally squashing rumors that the often shirtless actor is actually allergic to shirts. A Magic Mike joke is the first thing on everyone’s mind, but McConaughey told WWD that the new “active-inspired sportswear” line (called “JKL”) will benefit a good cause—the Just Keep Livin Foundation, which he founded in 2008.
According to WWD, gear from the collection will include “performance features such as oil and water-repellant pants, quick-dry T-shirts and moisture-wicking tops, UV protection, and rash guards” for a young, male clientele that doesn’t like changing outfits more than once every day. We totally get that; it’s a bitch for “everyday guys” to carry around more than one outfit for the day’s activities, which often include formal dining, mountain biking, hang-gliding, working out and performing live on stage. Finally, someone has created a clothing line that specializes in this extremely common “active and adventurous lifestyle.”
McConaughey has felt the pain of wearing “a lot of designers” in his career, but always found himself questioning the fit of finely tailored expensive clothing. “Some lines are too narrow in the shoulders for a male torso, some pants have too high a rise in the front,” he says. “Others look good on you while you’re walking, but if you ride a bike or hike in them, they’ll restrain you.”
We’re glad someone is addressing the issues most men have with off-the-rack clothing. We just hope he doesn’t put top-notch European designers out of business when his superior clothing line (retail $29.50-$99) hits Dillard’s next month.