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Sneaker Pride

Nike Expands Pro-LGBTQ #BeTrue Athletic Apparel Campaign

Nike

Just in time for Pride month comes the expanded collection of the #BeTrue campaign. Initially launched as a city-specific campaign (NYC, Portland and San Francisco), Nike is making the entire collection available world wide. (Or rather, online.) What started out as t-shirts, as seen on Jason Collins during the Boston Pride Parade, now includes shoes, sandals and cell phone covers.

If $115 price tag for the shoes are out of your range, you can always opt for the sandals. Profits from the purchase of clothing are donated to the LGBT Sports Coalition, an initiative aimed at ending discrimination in sport.

[H/T Esquire]

By:           Stacy Lambe
On:           Jun 12, 2013
Tagged: , , , , , , ,
  • 5 Comments
    • hyhybt
      hyhybt

      ….and just like that, “your shoes are so gay!” moves from insult to mere statement of fact.

      Jun 12, 2013 at 6:43 pm · @ReplyReply to this comment ·
    • boring
      boring

      I really don’t have any interest in Pride, I would wear the fuck out of those shoes because they’re awesome first and foremost.

      Jun 12, 2013 at 8:05 pm · @ReplyReply to this comment ·
    • Dionte
      Dionte

      Yah, I can afford the Sandals and they have them in my size.

      Jun 13, 2013 at 12:15 pm · @ReplyReply to this comment ·
    • mattsy
      mattsy

      just ordered my pair today! fuck my phone bill!

      Jun 13, 2013 at 12:44 pm · @ReplyReply to this comment ·
    • liangyun
      liangyun

      This pair of boots top professional badminton whole body is full of light rapid design features, a large area of ??the shoe body with a mesh material as the upper main components, while ensuring a lightweight, without losing the desired stability sex. Central extends to the heel of the TPU http://www.trainercheapsale.com/new-balance-580-c-27.html protective strip, so that the shoes in the fast-moving, players can keep a sense of balance and stability. After the palm with a Coushion independent damping unit, with a rebound in the forefoot Bounse technology, allowing players either http://www.trainercheapsale.com/new-balance-373-c-12.html fall or jump, you can quick step, no worries. In the bottom of the arch, Li Ning’s designers have carefully prepared a carbon fiber with ProbaRLOC anti-reverse technology, will a similar TPU material supports embedded shoes, it is assumed the link forefoot and heel tasks, so The advantage is that the feet can be better support force, thereby reducing the burden on the arch. Ensure lightweight shoes while allowing increased stability, improve movement safety index!

      Jul 23, 2013 at 3:22 am · @ReplyReply to this comment ·

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