Sneaker Pride

Nike Expands Pro-LGBTQ #BeTrue Athletic Apparel Campaign


Just in time for Pride month comes the expanded collection of the #BeTrue campaign. Initially launched as a city-specific campaign (NYC, Portland and San Francisco), Nike is making the entire collection available world wide. (Or rather, online.) What started out as t-shirts, as seen on Jason Collins during the Boston Pride Parade, now includes shoes, sandals and cell phone covers.

If $115 price tag for the shoes are out of your range, you can always opt for the sandals. Profits from the purchase of clothing are donated to the LGBT Sports Coalition, an initiative aimed at ending discrimination in sport.

[H/T Esquire]

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  • hyhybt

    ….and just like that, “your shoes are so gay!” moves from insult to mere statement of fact.

  • boring

    I really don’t have any interest in Pride, I would wear the fuck out of those shoes because they’re awesome first and foremost.

  • Dionte

    Yah, I can afford the Sandals and they have them in my size.

  • mattsy

    just ordered my pair today! fuck my phone bill!

  • liangyun

    This pair of boots top professional badminton whole body is full of light rapid design features, a large area of ??the shoe body with a mesh material as the upper main components, while ensuring a lightweight, without losing the desired stability sex. Central extends to the heel of the TPU protective strip, so that the shoes in the fast-moving, players can keep a sense of balance and stability. After the palm with a Coushion independent damping unit, with a rebound in the forefoot Bounse technology, allowing players either fall or jump, you can quick step, no worries. In the bottom of the arch, Li Ning’s designers have carefully prepared a carbon fiber with ProbaRLOC anti-reverse technology, will a similar TPU material supports embedded shoes, it is assumed the link forefoot and heel tasks, so The advantage is that the feet can be better support force, thereby reducing the burden on the arch. Ensure lightweight shoes while allowing increased stability, improve movement safety index!

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