Just in time for Pride month comes the expanded collection of the #BeTrue campaign. Initially launched as a city-specific campaign (NYC, Portland and San Francisco), Nike is making the entire collection available world wide. (Or rather, online.) What started out as t-shirts, as seen on Jason Collins during the Boston Pride Parade, now includes shoes, sandals and cell phone covers.
If $115 price tag for the shoes are out of your range, you can always opt for the sandals. Profits from the purchase of clothing are donated to the LGBT Sports Coalition, an initiative aimed at ending discrimination in sport.
[H/T Esquire]
hyhybt
….and just like that, “your shoes are so gay!” moves from insult to mere statement of fact.
boring
I really don’t have any interest in Pride, I would wear the fuck out of those shoes because they’re awesome first and foremost.
Dionte
Yah, I can afford the Sandals and they have them in my size.
mattsy
just ordered my pair today! fuck my phone bill!
liangyun
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