Sneaker Pride

Nike Expands Pro-LGBTQ #BeTrue Athletic Apparel Campaign


Just in time for Pride month comes the expanded collection of the #BeTrue campaign. Initially launched as a city-specific campaign (NYC, Portland and San Francisco), Nike is making the entire collection available world wide. (Or rather, online.) What started out as t-shirts, as seen on Jason Collins during the Boston Pride Parade, now includes shoes, sandals and cell phone covers.

If $115 price tag for the shoes are out of your range, you can always opt for the sandals. Profits from the purchase of clothing are donated to the LGBT Sports Coalition, an initiative aimed at ending discrimination in sport.

[H/T Esquire]