sex sells

Now This Is How You Sell Socks to Men

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THE SHOT — Even WESC knows you should never over-promise or under-deliver. [via]

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By: Arthur Dunlop
On: May 30, 2010
Tagged: Advertising, Fashion, Sex, the shot, wesc

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20 Comments

No. 1 · clark
Mother of God!!

May 30, 2010 at 1:24 pm · @Reply · Flag
No. 2 · unclemike · Member · 156 comments
Wow, that certainly doesn’t look heavily photoshopped. At all.

May 30, 2010 at 1:33 pm · @Reply · Flag
No. 3 · red phone
Isn’t the punchline of the ad supposed to be that there is a tube sock stuffing his briefs?

May 30, 2010 at 1:44 pm · @Reply · Flag
No. 4 · alan brickman
awesome!! don’t be jealous…..

May 30, 2010 at 1:47 pm · @Reply · Flag
No. 5 · alan brickman
who’s the model??

May 30, 2010 at 1:47 pm · @Reply · Flag
No. 6 · Hilarious
I know it’s fake, but I kinda want some socks. Only if they’re hand delivered by him of course.

May 30, 2010 at 2:14 pm · @Reply · Flag
No. 7 · Jack E. Jett
What ever is in those underwear……I want in my mouth..

Dick or Socks…I don’t care.

Sadly the entire photo looks fake.

May 30, 2010 at 2:35 pm · @Reply · Flag
No. 8 · richardporter
I’ll be brief.

May 30, 2010 at 3:39 pm · @Reply · Flag
No. 9 · Charles
The joke is that he stuffed his briefs with the socks.

Theoretically, the ad people didn’t think they actually NEEDED to spell out the joke in a punchline… Apparently, they overestimated people’s subtlety.

May 30, 2010 at 4:21 pm · @Reply · Flag
No. 10 · Alexander
From now I’ll wear 3 socks daily…

May 30, 2010 at 8:47 pm · @Reply · Flag
No. 11 · Couldn´t Care Less
Not really into guys with long hair..I like my guys masculine

May 30, 2010 at 9:15 pm · @Reply · Flag
No. 12 · jimmy
is it really WESC???
where are my hipsters at?

May 30, 2010 at 10:45 pm · @Reply · Flag
No. 13 · Fitz · Member · 1653 comments
I can only imagine how dangerous I would be if I had that body for 7 days. There would be a whole bunch of men sitting on donuts, I can tell you that much!!!

May 30, 2010 at 11:37 pm · @Reply · Flag
No. 14 · Alexander A.
Hot ad, and it really is subtle enough to be effective, but damn, he almost looks metallic with all that photoshop! I mean, what, is this Colossus’s skinny little brother?

May 31, 2010 at 1:44 am · @Reply · Flag
No. 15 · alan brickman
some queens are sounding jealous….

May 31, 2010 at 9:21 am · @Reply · Flag
No. 16 · Aaron
@alan brickman: What is it with you and jealousy??? Are you retarded? So many of your comments are jealous this and jealous that! It’s beginning to look like you’re the one with jealousy or rather envy issues. I can picture you as a 500-pound, lonely, miserable old fart.

Jun 1, 2010 at 11:48 am · @Reply · Flag
No. 17 · Giovannidude
There may be even more subtlety going on here, as I always thought that “tubesock” was a code word for foreskin…

Jun 1, 2010 at 3:34 pm · @Reply · Flag
No. 18 · Vancouver Greg
I thought they basically renamed the briefs they were selling “tube socks” so the ad meant that the underwear was a “sock” for your “tube”!

Made me laugh and my tube appreciated the graphic too!

Jun 9, 2010 at 6:51 pm · @Reply · Flag
No. 19 · Arkano18 · Member · 25 comments
I can’t believe that most of comments are of people who DIDN’T get the subtlety(?) of the ad.

Jun 16, 2010 at 3:41 pm · @Reply · Flag
No. 20 · Michael
Travis Fimmel is back.

Jul 22, 2010 at 11:43 am · @Reply · Flag