10 Items You’ll Immediately Regret Buying From H&M’s New Online Shop


It’s true fellow fashionistos and fast-fashion gays, H&M has opened up their first online store stateside. H&M started selling cheap-chic clothes online in its native Sweden 15 years ago, but in America we’ve had to endure the piles of clothes, none of which have the one thing we came in there for; the incredibly long lines for the register and the fitting room; and the occasional side-eyes from people as you raid the women’s section. Hey, it’s all unisexy in the end.

Well, rejoice! because from now on you can shop to your heart’s content right from the comfort of your own bed — also known as a recipe for disaster. With clothes running cheaper than Thai food delivery and the advent of H&M’s new home line, sold exclusively through the website, you’ll be one shopping spree away from an episode of Hoarders.

Impulse, be damned! Here are 10 things you may covet today, but will regret tomorrow.

Purple Leopard Print Duvet Cover Set



In case your new bedroom design concept is a “place good taste goes to die.”

Floral Skull Shortie Robe


We didn’t know Ed Hardy was making kimonos now.

Jersey Biker Jacket


Perfect for that quarter-life crisis you’re apparently having.

Sequined Cushion Cover



Settle down for a quick disco nap and wake up looking like you just crawled out from an all-nighter at 54 with Liza and Halston.

Candle Holder


It’s all well and good until someone mistakes it for a bong.

Cat Ear Backpack



You haz catpack.

Decorative LOVE Letters



Where are the decorative SHADE letters?

Skull Tea Light Holder


Because nothing says “Welcome to my lovely home” like a flaming skull on the table.

Orange Wool Coat


Because every gay goes through a Prime of Miss Jean Brodie phase.

Zebra Print Ceramic Jar



You really can’t/shouldn’t use this to store anything but cocaine.



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  • fredo777

    I like the skull tea light + the zebra holder. The sequin pillow, too, if I’m being honest. I really do enjoy shopping H + M, but don’t live very close to one anymore. So glad they finally got their shirt (har har) together + opened an online store. I will agree that a lot of these listed items look really cheap. One of the good things about shopping in-store for a retailer like this is that you have a closer look. So, you can pick only those items that don’t look as cheap.

    Oh, whatever. Shut up + take my money, H + M!

  • car

    it can only be that this is one of the slowest news days for a gay blog.

  • QJ201

    obviously the writer doesn’t read the NY times which recently ran a fashion feature on how “dapper” is returning to men’s fashion…that orange coat is FIERCE.

  • Ricky

    that cat backpack is so cute. most of the things on this list r cute actually…

  • SFRussell1963

    Much of the writing on this site is down right Vapid. But this takes the cake. Trite, bitch, catty is not a review. It’s just a queen on a tear.

  • BlogZilla

    The cat ear back pack is kind of cool. I’ve just never shopped there for one reason or another. I like Forever21 better.

  • BlogZilla

    @SFRussell1963: Yes, I agree wholeheartedly. It’s just someone’s opinion, like most writing is. But on this one he seems way off. Most of the stuff on this page would look pretty cool on the right person or in the right setting. And I’m lovin’ that jacket and cat ear back pack

  • mpwaite

    I don’t like shopping there because it’s quickly becoming one of those places “Everyone” shops. And we as gay men want to spared the embarrassing moment of showing up to a party with a lovely new blouse AND SEEING TWO OTHER PEOPLE WEARING IT… SCANDAL GIRLS.. SCANDAL!!!

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