Despite complying with a settlement reached with New Jersey’s attorney general to provide online dating services to same-sex couples (Compatible Partners), eHarmony still has problems. Legally, there’s still the class action lawsuit in California that argues eHarmony’s gays-only site is also illegal because it’s a “separate but equal” strategy. And then there’s the competition.
Chemistry.com, owned by Match.com, has already been going after eHarmony for turning gays away, with a serious of vicious ads. With eHarmony discriminating against gays, not only did Chemistry.com get to brand a competitor as a dirtbag, but steal a customer base eHarmony was leaving on the table.
And now that eHarmony has CompatiblePartners.net for gays? Chemistry.com isn’t letting up the heat.
Here’s the first of what we expect to be a full on media assault, painting eHarmony and Dr. Warren as the hatemongers they always have.
(Disclaimer: Chemistry.com is a paid advertiser on Queerty. This post is not a paid endorsement. We have long covered online dating services, including both companies, before Chemistry.com began advertising with us.)