Gay Ads We’d Like to See During the Super Bowl


It’s that time of year when marketing agencies dump tons of cash into talking frogs, sock puppets and Clydesdale’s, which, growing up, was the only thing that made watching the Superbowl any fun. Sorry, hetero football lovers, but it’s no longer just your tastes that are being catered to, as companies realize that we homosexuals love to spend cash just as much as the next person.

In anticipation of some Super Bowl fun, here are our favorite gay ads, including one that we consider the best of all time.

This Norwegian PSA would never fly in America because – HEY! – it says homosexuality is nothing to be afraid of! Imagine the public outcry if our airwaves were filled with the evil, horrible message that the way you are is not something to fear. Also, imagine what a difference it could make to a kid in the middle of nowhere wondering if he’s normal.

This Levi’s ad, which runs on Logo, sends the all important message that putting on a pair of jeans will not only get you a hot guy, but also destroy your apartment. Augh! All that midcentury furniture laid to waste for a hot blond guy! So conflicted!

This is not a real-ad, but rather a spoof PSA by Montreal funnyman John LaJoie. We sort of have a YouTube crush on LaJoie here at Queerty World Headquarters and put his video “Sunday Afternoon” on whenever we need something to motivate us to do chores. In any event, he owes all of you some kidney beans.

So, Matimli is Israel’s answer to Big & Tall and in this ad, a “plus-sized” lady, who is not plus-sized at all goes around town with a timer seeing how long it takes for men to check her out. Which would be really annoying, but she gets her comeuppance when she passes a smoking hot guy who never looks back. When she turns around, she finds out why. Ha! Ha! Homosexuals!

You can see the punchline to this ad, created by the International Lesbian & Gay Association coming a mile away, but the reaction of the two parents to their son’s confession is priceless.

Now, we’re limiting the “not-really-gay” commercials to just this one, and Virgin Atlantic only gets a nod because up until the reveal, it’s very very gay. Also, this happens to us on planes all the time– and never in a way that you know, we would like.

Okay, we have a question for you about this MTV ad. Is it saying that if girls don’t pay attention to guys, the guys will turn gay or what? I mean, I think it’s awesome to see bisexuality in an ad, but the set-up’s a little weird.

This French PSA advocating safe-sex is the best gay ad we’ve ever seen. It’s visually dazzling, heart-warming, funny and poignant. You can’t help but identify with the hero of the ad, who goes from a doll-loving young boy to a young gay guy with horrible taste in guys– but don’t worry, he gets his happy ending. The French text at the end reads “Live long enough to find the right one. Protect Yourself.”

Do you think we’ll start seeing more gay ads in America? Are the PSA’s effective in their message? Do you think they have the power to change punlic opinion?

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  • bboy78

    Love, love, love the first one and the last one. Not entirely sure what to think about the others, but I adore positive images of gayness.

  • Woof

    I could you leave off the mayo commercial with the hot mum chef????

  • Hermitage

    John Lajoie is so funny. Love him!

  • Lyndon Evans

    I hadn’t seen the “gay” version of the Levi’s ad before, only the “straight” version.

    Kudos to Levi’s for running the spot.

    Too bad I don’t wear jeans anymore, I’d only buy Levi’s.

  • Smokey Martini

    ANOTHER post about gay commercials?!
    ALL of these were featured on here about a month ago.

    C’mon Queerty. Can we PLEASE stop running the same ‘news’ items time and time again? Thanks.

  • Japhy Grant

    @Smokey Martini: You sure? Can you show me a link. It’s possible I have some weird Fight Club split-personality thing happening, but I’m pretty sure these are all fresh.

  • Tim

    These are amazing!

    Good job. Why can’t we get these over here!

  • Smokey Martini

    @Japhy Grant:

    Posted January 2nd, 2009. And, look! All the videos you posted here are included in that compilation video you posted that day… what a coincidence, eh!

    I mean, really: I think it’s time you guys keep a tab on things that you’ve reported in the past and things you haven’t….

  • ChicagoJimmy

    Whatever Smokey.

    I have to admit the last one had me tearing up a bit.

  • Michael W.

    Where’s that Dolce & Gabbana watch ad? It really gets me hot.

  • hardmannyc

    Jesus Christ, that’s like the Gone with the Wind of condom PSAs!

  • hardmannyc

    Oh, and it would cost about 10 gabazillion dolars during the Super Bowl :)

  • petted

    @Smokey Martini: One Japhy didn’t post the earlier article. Two you are incorrect about all the above videos above being in the compilation video. 3 of the videos above were not in the compilation and besides its nice to have the videos distinct so you don’t have too watch all of them at once.

  • Jordan

    In all seriousness, if you want to see a commercial about gay families during the Superbowl, PLEASE donate to

    They successfully raised $25k and ran ads during the inauguration THROUGHOUT California.

    The ads are great, the founder is an awesome guy (met him at the EQCA Summit) who appears in one of the commercials with his partner, and he’s already got a lot of connections with California stations.

    Support this smart, public effort to get our faces out there!

  • suzygoo

    You need to include the Hyundai car commerical-very funny!

  • Brian

    Kjempe glad i første video’en!

  • Michael W.

    @Jordan: Can’t the NFL just turn it down if they want?

  • Aman

    I do not think the MTV ad is implying that a boy ignored by girls will turn gay, I think this particular character is someone who falls easily in love.
    Perhaps they could have the story go from girl to boy to girl, as I can see how one would be left with that impression.

  • Anon

    I’m assuming that the fact that the heart with two guys names is in his locker symbolizes that it is closer to his heart, and even closeted.

    the first ones seems forced.

    can the plot of the MTV ad not be bisexuality but finding out about yourself?

  • BootsieGee

    ChicagoJimmy, I am glad to hear that someone else teared up a bit at the French ad. I thought I was just a big sap until I saw your post.

  • WeTheSheeple

    NBC or NFL would refuse to air any gay ads, even the rare lame ones that have been on in the U.S.

    Remember the “nipple” incident? Imagine the outrage if the poor heteros were “forced” to watch a gay ad!

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