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YouTuber and beauty influencer Bretman Rock, 23, dressed in the iconic bunny outfit, features on the October digital cover of Playboy magazine. He’s believed to be the first out, gay man to grace the cover of the magazine.
“For Playboy to have a male on the cover is a huge deal for the LGBT community, for my brown people community and it’s all so surreal. A total ‘is this even fucking happening right now?’ type of vibe. And I’m so pretty,” said Rock on Instagram.
I’m a @playboy bunny 🐰 DUHHHHHH pic.twitter.com/qMw5u5hbzy
— BretmanRock’s Year (@bretmanrock) October 1, 2021
Related: Playboy features first transgender Playmate in its 64-year history
“Playboy has always been game-changing, forward-thinking, and progressive, and is positioning the bunny costume open to all genders and body-types, having Bretman as the forefront,” said the magazine in a statement.
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As well as featuring Rock on the cover of its digital magazine, Playboy has also restocked its Bretman Rock T-shirt collaboration for a limited period.
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Rock was born in 1998 in the Philippines. His family moved to Hawaii when he was seven years old. He found fame in 2015 when his makeup tutorials and funny videos began to go viral on YouTube and Vine.
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He was the subject of his own MTV show, MTV Following: Bretman Rock, earlier this year, and a YouTube Originals series, 30 Days With: Bretman Rock. He’s won a clutch of influencer awards, and this is around the fifth magazine cover he’s shot this year, having also appeared on the front of NYLON Manila, Teen Vogue, King Kong, and Perfect.
Related: A gay man now runs Playboy magazine, your dad’s straight skin mag
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PolishBear
So he’s a social media beauty “influencer”? Seems like everyone wants to be an “influencer” these days. And he posts “makeup tutorials and funny videos”? Well, that’s nice. I’d never heard of him until now, but I’m glad he’s finally getting his 15 minutes of fame.
BLAKENOW
I don’t know what kind of rocky been living on the Bretman has been at this for over a decade he isn’t just getting his 15 minutes he’s been famous the ready for quite a while and he’s not an influencer he’s a YouTube personality completely different. Influencer is just another fancy name for sales person and that’s not what he is he’s a personality is also an actor I don’t know why I’m going on about this but I guess you have been living under a rock.
dinard38
I don’t get this. Why are they putting a man in the Playboy bunny outfit on the cover of a straight men’s magazine??? What are they trying to accomplish???
Troyfight
@dinard38 ….totally agree… Be interesting to see if it sells a lot.
Creamsicle
They’re desperate to be relevant. It’s an outdated medium, with an outdated business model in the age of internet porn and smart phones that can deliver content instantly with much lower distribution costs than print magazines.
It’s not going to work. All Playboy really has any more is its reputation and brand recognition. They could do a lot with that, but this isn’t it.
SDR94103
“influencer”. LOL, hysterical.
Matthewnow
Exactly. He is only an influencer to other losers who want to be relevant and suck up air. “I’m an influencer. Don’t you want to be me. Subscribe to my Only Fans account and be part of my world”. Grifters.
Kevan1
Desperate for sales.
Hank31
“For Playboy to have a male on the cover is a huge deal for the LGBT community . . .”
Lesbians really do not care that a male is on the cover of a pr0n magazine marketed to men. Gay and bisexual males are overwhelmingly not into guys who are dressed up as female Playboy bunnies. There’s no particular reason why transgenders would care about this, and in fact, some trans activists are infuriated by crxss-dressing and gender play because they see it as undermining trans identity. So Playboy has turned off its actual readers, straight men, and has appealed to no one except perhaps a tiny sliver of bisexual men who are into transvestic fetish imagery.
seadrian
Triggered much?
How many magazines have asked you to be on their cover?
PerhapsYesNoMaybe
Good for him for working the system. He deserves respect for that. The people who follow him on the other hand need some serious reassessment of their existence.
whateverokok
Gay male beauty influencer? Not even in his dreams! I mean, just look at him. He looks like you would a whole liquor store just to touch him. There are not enough paper bags to cover that much ugly. And he’s going to influence beauty? He no more echoes a beauty queen than anyone’s picture here echos Monet.