How do you feel about computer-generated characters being used as corporate mascots? Hugo Boss has just announced that Zac Efron, the fictional character that was originally created for Disney’s High School Musical and has now taken on a life of its own, will be the “ambassador” for a perfume.
To promote the new campaign, Hugo Boss produced a video in which the avatar cavorts on a rooftop with various props digitally manipulated to make it appear as though he’s real.
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“Hey, I’m Zac Efron, and as you can see I’m shooting my very first fragrance campaign,” says a voice likely generated by a sophisticated synthesizing process.
How about we take this to the next level?
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Hugo Boss is using the hashtag #YourTimeIsNow to promote the fantastical campaign, so don’t everyone jump at once to start using that in all your Tweets. The company says the smell is “an intriguing mix of classic movie star with an irreverent, urban edge, Zac’s unique style, confidence, charisma and wit makes him the perfect advocate for HUGO Man’s biggest venture yet.”
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How can an imaginary character who only exists in computers and our fantasies possibly wear a fragrance?
It’s a strange new world we live in.
Watch:
Garth
BRUT in a hyped up bottle lol.
Vins
Who needs a fragrance? His armpits after a workout must smells delicious
XzamilIoh
Butterface.
Jack Meoff
Wow Benji Douglas. Right from the opening sentence you sound like a bitter jaded bitchy queen on this issue. OK we get it, so you don’t like Zac Effron but seriously this article was a little over the top. If you despise him so much why bother to write the article at all?
Low Country Boy
@Vins: That is some funny shit.