We all know Stand For Marriage Maine/”Yes On 1″ is advertising on television — that’s what all these lying ads are about. But when it comes to the web, you might not know just how S4MM is using keyword advertising unless you live in Maine.
That’s because S4MM’s Google AdWords dollars are being targeted to Maine residents only. And what might someone find if they enter a Google or YouTube search for something like “Maine Equality”? Well, this:
And while we certainly aren’t encouraging that nefarious web practice of “click fraud,” know that everytime a visitor clicks on those ads, S4MM pays for it.