The South Florida Sun-Sentinel gave its 264k Twitter followers quite the treat in the early morning hours of Sunday, July 28 — mistakenly sharing a photo of a hairy-chested, Speedo-clad man in a tweet about the rescue efforts of a 100-year-old house.
The newspaper, which won the 2019 Pulitzer Prize Gold Medal for Public Service this year, acknowledged its gaffe a few hours later, commenting, “Well, clearly this wasn’t how this tweet was supposed to go!”
— South Florida Sun Sentinel (@SunSentinel) July 28, 2019
Nevertheless, Twitter users were thrilled by the sight of the shirtless hunk.
The link in the tweet leads to a Sun-Sentinel article the sexy photo was probably meant to advertise, a story about Key West’s annual Tropical Heat festivities, during which the “longtime LGBTQ destination” will be “overrun with bearded and hairy men again.”
But hey, if the newspaper teased more of its articles with images of nearly-naked fellas, perhaps they’d see a bulge in readership!