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Required viewing: Powerful PSA from the Pro Bowl’s Kiss Cam showcases love in all forms

In a new Love Has No Labels campaign, the Ad Council and the NFL have teamed up to create a PSA that will melt even the most frigid of hearts.

Footage for the PSA was taken from the Kiss Cam at the Pro Bowl in Orlando. According to the Ad Council, the video features 100% “real families, couples and friends across different races, religions, genders, sexualities, abilities and ages.”

Related: See Straight Guys French Kiss Gay Men For The Very First Time

Love Has No Labels is a movement to open our eyes to unconscious bias,” the video’s description reads. “While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see–whether it’s race, age, gender, religion, sexuality, or disability. By becoming aware of our own biases, we can work to end bias in ourselves, our families, our friends, and our communities.”

Check out the amazing video.