Tide Is Not So Very Comfortable With Butch Tomboys


Some folks are calling out this Tide commercial for re-enforcing lesbophobic gender norms. In it, an uptight mom wishes her little girl wore pink dresses instead of camouflage hoodies and cargo shorts. But is Tide lampooning the tomboy or the mom’s prissy attitude? After all, the commercial’s ultimate message seems to be that Tide washes everyone’s clothes. And at the end the mom encourages her daughter. Hmmm… You may now feel free to praise this commercial or threaten a boycott.