TARGET GETS BETTER

Uh-Oh… Is Target’s “It Gets Better” Video Actually Good?

Despite its accommodations to queer employees, Target has been the scourge of queer blogs ever since it made a donation to anti-gay Minnesota Republican Tom Emmer. But now they’ve released an It Gets Better video and it covers coming out, bullying, religion, parental disapproval, and the military. What it lacks in racial diversity it makes up for in teary-eyed closeups and warm personal moments complete with plucky messages on dry-erase boards.

So if Target promises never to give to another anti-gay organization ever, will you finally forgive it?