Björn Borg is hosting a holiday peep show, and you are all invited. For the Swedish brand’s new “Voyeuristmas” campaigns, they have installed cameras into select dressing rooms in Stockholm and Amsterdam where people can choose to enter and strike poses in their favorite Björn Borg undies. You can hop on their special social media site, “Peep On You,” and vote for your favorite holiday fitting room GIFs created from the cameras:
Though our favorites come from the video above, with an adorable male model who proves that there’s nothing sexier than being a complete cheeseball:
Björn Borg will announce two winners who will each receive a Santa sack full of underwear on December 24 — talk about a stocking stuffer!
Video Credit: via Bjorn Borg | For more information about Bjorn Borg, head on over to The Underwear Expert.