for the kids

Which Of These Dueling ‘Better Project’ Anti-Bullying Campaigns Will Triumph?

On Sept. 23 writer Dan Savage formally launched the “It Gets Better Project,” a video series aimed at reaching LGBT kids to let ’em know school bullying will eventually end, and they’ll have greener pastures to look forward to. Yesterday the Gay-Straight Alliance Network formally launched the “Make It Better Project,” which, according to a release, will “give youth the tools they need to fight back against anti-LGBT bullying and make schools safer for LGBT youth” and “includes a website and YouTube channel where students and adults can upload video messages to share what they are doing to prevent suicide and make it better for LGBT youth in schools now.” So that won’t be confusing at all.

The former, a decentralized effort albeit headed by Savage, already has MTV and celebs like Darren Hayes (above) making videos, and video shoots taking place in cities around the country. The latter has, uh, Mike Diamond (below).

So now we’ve got two “better project” brands that will surely confuse people. But I guess that doesn’t matter? Because so long as these messages reach young kids, mission accomplished, yes?