The first thing Dave does upon arriving at work is open Tumblr, and to search for “straight up, hard-core gay porn,” as he put it. Dave spends up to 10 hours a day doing this, reposting the most click-worthy material to the company’s small but loyal following on various social media sites. (He declined to specify exactly which ones.)
Dave’s job is complicated by the fact that he’s straight. He told me he’s tried to expand the company’s horizons beyond its current social presence, but that his boss feels because Dave is not gay, he doesn’t have the perspective to know the best ways to reach the site’s audience.
Why Tumblr? It’s the best place to get fresh material. While the site’s community guidelines request that accounts with adult-oriented content be flagged as NSFW by the owner, it does not specifically prohibit pornography.
The service does, however prohibit uploading explicit videos to its own servers. Tumblr’s guidelines state, ‘We’re not in the business of profiting from adult-oriented videos and hosting this stuff is fucking expensive.’”