Queerty is better as a member

Log in | Register
  magazine men

Rolling Stone The Restaurant: Jann Wenner’s Dumb Plan to Escape Media Disaster

jannwenner

Jann Wenner, the gay Rolling Stone publisher who generally believes his employees are morons and he could do their job better blindfolded and gagged with Derek Jeter’s jock, is expanding beyond magazine publishing. He’s opening his own restaurant chain. Ugh.

We’d blame it on Jann’s coterie of advisers, but Jann answers to, and takes the advice of no one. So his decision to open a restaurant and nightclub in Hollywood must be entirely his call.

Sure, Jann’s celeb tabloid Us Weekly is making him a handsome profit, but this is a guy who’s venturing out of one dying industry (print magazine publishing) into another one that’s circling the toilet (restaurant administration). And while Jann may think the Rolling Stone brand is tops, the magazine grows smaller, less-read, and more irrelevant every year. Couple that with Jann’s plan to go up against Planet Hollywood and the Hard Rock Cafe — restaurant chains that have seen cash flow plummet — and this is a recipe for disaster on a scale only Jann Wenner could never see coming. (Wenner & Co. insist they’re going “higher-end” than those two brands. Because higher-end venues are doing so well these days.)

Meanwhile, the one facet of the Rolling Stone brand that Jann could arguably leverage — the whole “music” thing — won’t be a part of the magazine’s restaurant plans.

The Rolling Stone venue in Hollywood will operate on two tiers, Donnelly said. On the top level, which opens into the mall, will be a restaurant and bar intended to appeal to the estimated 15 million tourists a year who come to the Hollywood intersection near Grauman’s Chinese Theatre. He also hopes to pull in local residents who may come to watch sports or have a drink.

At street level, on Highland Avenue, will be a more up-market lounge “which will be harder to get into,” Donnelly said. Like other late-night Hollywood lounges, it will include “bottle service,” where patrons buy their spirits such as vodka by the bottle — usually at hefty prices. The lounge may also be rented for corporate events.

Despite the magazine’s long marriage with the music industry, Hollywood’s Rolling Stone will not be in the concert business.

“We will have live music from time to time for record launches or parties,” Donnelly said. “Otherwise we’ll have a live deejay.”

The only way this has a chance in hell of actually generating profit? By turning the whole venture into a reality show. I’m From Rolling Stone may have bombed, but what about I Wait Tables at Rolling Stone? Let’s make magic, people.

By:           editor editor
On:           Dec 6, 2009
Tagged: , , , , , ,

  • 6 Comments
    • Sam
      Sam

      LMAO! What a dumb ass. He states Rolling Stone won’t be in the concert business – the only venture mentioned in the article MAKING money!

      Dec 6, 2009 at 3:08 pm · @ReplyReply to this comment ·
    • Attmay
      Attmay

      There’s already the Hard Rock CafĂ© for those who enjoy mediocre food with souvenirs from washed-up cock rockers’ former glory days.

      Dec 6, 2009 at 4:40 pm · @ReplyReply to this comment ·
    • VegasTeaRoom
      VegasTeaRoom

      This is kind of OT but THANK YOU QUEERTY for not calling him “out gay”. If people know you are gay, honey you are out.

      Thanks for the simply “gay” dumb ass Wenner.

      Dec 6, 2009 at 5:51 pm · @ReplyReply to this comment ·
    • Gaylust
      Gaylust

      Guess who for some strange reason won’t be getting a very good table there: Neal Boulton, that is if they even let him in.

      Dec 6, 2009 at 8:53 pm · @ReplyReply to this comment ·
    • terrwill
      terrwill

      I just heard the name of Wenners new venture:
      “Hard Cock Cafe’”………… :-P

      Dec 7, 2009 at 12:21 pm · @ReplyReply to this comment ·
    • Charles Merrill
      Charles Merrill

      Wrong timing for this kind of swinging from the chandelier venture. People are lined up at homeless shelters waiting to be fed.

      Dec 8, 2009 at 10:11 am · @ReplyReply to this comment ·

    Add your Comment

    Queerty now requires you to log in to comment

    Please log in to add your comment.

    Need an account? Register It's free and easy.

  • POPULAR ON QUEERTY

    FOLLOW US
     



    GET QUEERTY'S DAILY NEWSLETTER


    FROM AROUND THE WEB

    Copyright 2014 Queerty, Inc.
    Follow Queerty at Queerty.com, twitter.com/queerty and facebook.com/queerty.