Magazine publishers know exactly who to thank before digging into their turkey this Thursday. Just ask William Kapfer, who praises advertisers for investing in gay glossy Genre.
…In keeping with a theme of gratitude and thanksgiving, I would like to take a moment to thank both our loyal advertisers–those brands who have continued to support Genre through its early beginnings, and to applaud our new advertisers–those products, services and destinations that have chosen to partner with the industry’s fastest growing gay men’s magazine.
…
We poll our readers regularly about what they want from a gay-lifestyle magazine and their response has always comes back to a “strong emotional connection” with the products, services and destinations that affect their lives. As a result, Genre readers come back again and again because they know that only Genre can provide the integrity and inspiration to make that connection.
Kapfer must have forgotten to thank all the nameless, faceless, penniless bloggers who give Genre press. Sure, it’s not always good press, but that’s hardly important, right?
hells kitchen guy
Wow, REALLY slow news day. All publishers send out these bread and butter letters to advertisers. Where’s the beef, queerty?
SexintheCity
Beef is good. Beef is even good on Thanksgiving. Lots of BEEF on the Genre covers. What ever happen to those ads that use to ressonate with us? “Where’s the beef?” Hey Hell’s Kitchen! Happy T-Day.
DCLadyGov
Hey Sex – Resonate has one (s)… I’d like to work for a company that sends out a nice message like this. At my company, we did not even get as much as a “thank you” – AND we found out that our yearly bonuses were taken away, too. Happy $@*&%#$ Thanksgiving.
doit4urlife
Is that a picture of the publisher on the cover? He his hot. Isn’t he also in the Broadway show, Ritz? Just joking, I’ve seen the Genre guy – he is cute, but not as cute as the Ritz guy.
Ritz is not on strike and will be partnering with with Hugh and the gay social network:
WED NOV 28
See Roundabout Theatre Company’s production of The Ritz at Studio 54 and attend a special post-show Gay & Lesbian Party.
Purchase your ticket for November 28 with code RIPARTY and you’re automatically invited! Visit http://www.roundabouttheatre.org or call 212-719- 1300.
crossrunner42
“…all the nameless, faceless, penniless bloggers…” Oh that’s
right—you all are broke, bitter, and (lousy) wanna be journalists who will print anything. Would be funny to see what would happen if you showed your faceless selves and tried to say some of that shit you write to their faces. Cut to sound of public BITCH SLAP!
smartdognyc
Genre also forgot to thank all the advertiser who stuck with them when they simply made up their circulation number and ended up owing coutless advertiser money…wait they still do this!
Reichen
UUUh, ouch! Sounds like a bitter, FORMER Genre Employee hit the keys a little hard! Don’t forget to spell check!!
VillageBoi
Hey Smartpuppy!
Thank God they had a full turnover, all the old baggage is gone – no wonder so many major advertisers have come back to the rag.
Gregoire
I am beyond gay. I looked at the cover, completely disregarded the guy and thought, “Ugh, what a horrible design. That trapped gray space! That oddly placed plus symbol! The off center model! Who designed that?”
NonaUBizness
@Gregoire, spoken like someone who has no background in design. The gray space is not trapped, it’s full bleed (the frame is courtesy of Queerty); the plus symbol is clearly on the grid. Yes, the model is off center–it’s called creating visual interest through tension. Take a look through contemporary graphic design annuals and you will see that this is how we in the business do it nowadays. 2007 is a lot of fun. Please join us.
Gregoire
Well, somebody’s touchy today.
Rowen
I’m gonna go with Gregoire, Nona. That might be how we “do” business these days, but back when I was in school, that cover would be considered shitty design . It’s obviously done to highlight the model, and everything else is rather boring. You don’t even see crap like this on Sixteen. If this is how we do “business” today, no wonder our economy is in a recession.
ChitaRivera
Boring? Rowen – you are a so “back in” those days – and going “back in time” would make sense for someone who obviously knows nothing about contemporary covers. Are you one of those discontent Genre employees? Why would you even care. Loser.
DaveyJonesLocker
Hot Mag – not so hot bloggers. Get a life. LOVE Queerty.
PaigeTurner
Gee, Rowen, must be sad to be a troll-like FTM with no life. Now that you’ve had your private parts brought up to date, perhaps you should do the same with your aesthetics. BTW, what you learned in accountant school has nothing to do with art.
SixteenGirl
Rowen: Are you a sixteen girl? That is cool, I have a little sister who reads Sixteen. I am surprised that you were able to say that “the cover is considered shitty design” when my sister still blushes at the word shit. Are you really a teen girl or an old, battered queen pretending?
Gregg
The Genre hacks are in full force posting comments here. Bravo. You can be bitchy. Feel better? Your mag still sucks.
I’m one of the unlucky masses who gets a free Genre subscription forced upon me. I even leafed through this issue. Note the pg 12 article “Too Fem For Your Man?” It’s an advice column. Penned by a woman. What the fuck is a woman doing pretending to give advice about masculinity in gay male relationships?
Next time, why don’t you have a man write about how fem/butch lesbians should behave within their relationships and see how that goes over?
Genre is worse than trash. It’s fungal.
FreeforAll
Gregg:
Cancel your subscription if you are so ungrateful. I had to buy mine. Very easy to contact the magazine and say STOP THIS SHIT!!! – but then you’d have no reason to be a blog-loser who needs to talk about nothing all day. As for having a fag-hag give advice, my best girl friends have given me the most objective opinions of my screwed up life. Maybe you need to start liking women and maybe start liking yourself.
WestVillage4
Ditto, FreeforA.
Johnnie R
Definitely agree with Free For All. If you don’t like, don’t keep getting it. Call them up and tell them to remove you don’t want a free subscription forced on you. Can you imagine what that much have been like:
GENRE: Here, Gregg. A free subscription for you!
GREGG: Eh…I don’t want it.
GENRE: No, Gregg. You want it. Take the damn subscription.
GREGG: I said I don’t want it.
GENRE: Gregg, either you take the fucking free subscription or your dog will be sleeping in the river with concrete shoes!
GREGG: Not Fluffy!!! Okay, okay, okay. Give me the free subscription.
GENRE: I knew you’d see it our way, Gregg.
Oh and I also agree with Hells Kitchen Guy….damn must have been a slow news day to report this. Oh wait…you hate all things Genre/HX/Matthew Bank/David Unger related anyway so it’s not a surprise at all.
Gregg
FreeforAll, WestVillage4, and JohnnieR – I’m addressing you “all” since you’re obviously the same person. When I criticize “your” magazine it’s understandable that you would feel the need to attack my personal life. How deep do your personal issues go with this magazine?
Why should I waste my time going out of my way to cancel a subscription I never ordered? Much easier to just toss it in the trash with all the other junk mail.
As for women giving advice, 2 of my best friends are women. But they have no fucking clue about masculinity issues in the gay male community, and they don’t pretend to, unlike the Genre idiot girl.
VillageBoi
Poor Gregg,
You can’t “waste” your time cancelling a subscription, but it’s not a “waste” of you time to leave bitter messages on here?!? It’s nice to see someone making good use of their precious time! You go, girl!
Gregg
Well, I knew that comment was coming. But the time I waste here is of my own choice. And bitter is in the eye of the beholder, boi.
Sexinthecity
Very well said, Boi. Gregg needs a job.
JakeSnake
Do you think Gregg has any knowledge of the gay male community? Maybe, as he looks at them from his bar stool. Sounds like a total mess.
Gregg
LOL – I shouldn’t be, but I really am shocked how you Genre hacks turn from an attack on a magazine to attacking me personally, as if you know anything about me.
But, of course, I bow to your brilliance. Genre is utterly the best magazine ever created and has never taken a misstep. You are blessed to define yourself by such a sparkling jewel in the literary crown of history.
JakeSnake
I would not work for a blog or a stupid magazine. I am actually making a difference in the world:)
Rowen
By hanging out on websites and insulting people who’s comments disagree with yours? Great way to make a difference.