Magazine publishers know exactly who to thank before digging into their turkey this Thursday. Just ask William Kapfer, who praises advertisers for investing in gay glossy Genre.
…In keeping with a theme of gratitude and thanksgiving, I would like to take a moment to thank both our loyal advertisers–those brands who have continued to support Genre through its early beginnings, and to applaud our new advertisers–those products, services and destinations that have chosen to partner with the industry’s fastest growing gay men’s magazine.
We poll our readers regularly about what they want from a gay-lifestyle magazine and their response has always comes back to a “strong emotional connection” with the products, services and destinations that affect their lives. As a result, Genre readers come back again and again because they know that only Genre can provide the integrity and inspiration to make that connection.
Kapfer must have forgotten to thank all the nameless, faceless, penniless bloggers who give Genre press. Sure, it’s not always good press, but that’s hardly important, right?