When the Big Gay Ice Cream Truck began to roam the streets of Manhattan with offerings like the “Salty Pimp” and the “Bea Arthur,” New Yorkers rejoiced. In fact, they loved their big gay ice cream so much that the roaming camp-mobile has opened up two brick and mortars. Now you can reliably get your dose of big gay ice cream in the East and West Villages. They’ll soon go bicoastal, opening stores in Los Angeles and Philadelphia. It’s safe to say that Big Gay Ice Cream is a big gay hit.
So it seems logic dictates that if Big Gay Ice Cream is so successful, “Big Straight Ice Cream” is an obvious winner, right? Well, no. That’s one of the worst ideas imaginable for so many obvious reasons.
But hey, that didn’t stop Italian restaurant Gallo Nero from giving it the ‘ole college try. Located just down the street from Big Gay Ice Cream’s 7th Ave. location, here’s the genius marketing plan they’ve decided on:
Gothamist reached out to the restaurant’s manager, who was apparently confused by the idea that the name could come across as homophobic in any way. “What’s the issue? We can call our ice cream whatever we want,” he told them, adding, “They have their own way, we have our own way.”
What’s next? Straight pride parades and white history month?