Fashion At 30,000 Feet: Virgin America Gets A Banana Republic Makeover

In honor of its fifth anniversary, hip flyer Virgin America is giving its entire human fleet—from pilots and airport crew to in-flight “teammates”—a makeover with sleek new uniforms designed by Banana Republic.

The new “utility chic” get-ups, which debut August 8, are built around Virgin America’s existing black, gray and red palette. For men they’ll feature slim-fit shirts, flat-front trousers, striped-sleeve cardigans and lambskin leather jackets, with studly black leather gloves and gold-rimmed aviator shades for accessories.

Not since Pucci and Halston designed outfits for Braniff airlines in the 1960s and ’70s have American sky workers looked so stylish.

“The new uniforms mark the joint efforts of Virgin America and Banana Republic to elevate the style quotient of everyday work-wear,” says a spokesperson for the airline.

And you too can sport the look (well, a similar one): On August 7, Banana Republic stores nationwide will debut a travel-inspired fall collection, also available for a limited time via Virgin America’s in-flight catalog.

This won’t be the first time the airline and the clothier have teamed: In February, they presented the world’s first live-tweeted in-flight fashion show.

Below, check out more of Banana Republic’s designs for Virgin America






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