The CEO of Crown Media, parent company of Hallmark Channel, has apologized for the network pulling adverts which feature a same-sex couple marrying.
The US network pulled the adverts by wedding planners Zola on Friday, bowing to pressure from One Millions Moms and religious groups who started petitions to complain about the ads. The decision prompted a huge backlash.
Hallmark CEO Mike Perry issued a statement to the Hollywood Reporter Sunday saying, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused.
“Said simply, they believe this was the wrong decision. Our mission is rooted in helping all people connect, celebrate traditions and be inspired to capture meaningful moments in their lives. Anything that detracts from this purpose is not who we are.
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“We are truly sorry for the hurt and disappointment this has caused. … Across our brand, we will continue to look for ways to be more inclusive and celebrate our differences.”
Related: Hallmark Channel bows down to conservatives & drop Zola ads featuring lesbian brides
Hallmark Channel is known for screening mainstream movies and holiday entertainment suitable for all ages. Its movies tend to avoid issues deemed controversial.
However, many LGBTQ people welcomed a recent comment from Bill Abbott, CEO of Crown Media Family Networks, Hallmark’s parent company. In a Hollywood Reporter podcast in November, he was asked it the channel had had any discussions about including same-sex couples in its Christmas stories.
He responded, “We’re open to really any type of movie of any type of relationship.”
This was followed two weeks ago by the network beginning to air a campaign for the wedding planner company, Zola. In the adverts, a same-sex couple wed and demonstrate all the ways the brand has helped.
However, shortly after the adverts began airing, right-wing pressure group One Million Moms complained. It encouraged its followers to sign a petition to register their disgust.
“Please reconsider airing commercials with same-sex couples, and please do not add LGBT movies to the Hallmark Channel,” the group said. “Such content goes against Christian and conservative values that are important to your primary audience. You will lose viewers if you cave to the LBGT agenda.”
Lifesite, a Christian site, also made its disapproval clear.
Related: Homophobic group ‘One Million Moms’ selects its latest enemy… Hallmark movies
The complaints worked: Hallmark swiftly decided to drop the adverts.
In a statement Saturday, the network said, “Crown Media Family Networks made the decision to pull the commercials. The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”
Although pulling these specific adverts, it intended to air two other Zola adverts that did not feature a same-sex couple.
Zola was quick to respond, issuing a statement Saturday announcing it was pulling all its advertising from Hallmark Channel.
“The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing,” said Mike Chi, Zola’s chief marketing officer. “Hallmark approved a commercial where a heterosexual couple kissed.
“All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”
Yesterday, it appeared even Netflix was wading in on the controversy. Its official US Twitter account posted two images of movies featuring lesbians, with the comment: “Titles Featuring Lesbians Joyfully Existing And Also It’s Christmas Can We Just Let People Love Who They Love.”
It prompted a response from Zola’s official Twitter account, lamenting the fact Netflix didn’t carry adverts.
“The only time we wish you had commercials! #loveislove”
The only time we wish you had commercials! #loveislove
— Zola (@Zola) December 15, 2019
Among those to criticize Hallmark Channel were GLAAD and other LGBTQ campaign groups, the advert’s director, Lauren Slick, Ellen DeGeneres, and actor William Shatner.
PROUD to have directed this ad with some beautiful people and PROUD to support gay rights. #boycotthallmark https://t.co/lHBjx9Hhtv
— Lauren Sick (@laurensick) December 15, 2019
Isn’t it almost 2020? @hallmarkchannel, @billabbottHC… what are you thinking? Please explain. We’re all ears.
— Ellen DeGeneres (@TheEllenShow) December 15, 2019
Shame on @hallmarkchannel! ?Put the commercials back! @1milmoms has 4K followers. I have 2.5 million and my friends have more. Who are you going to listen to? They are NOT a majority here. Both me and my followers watch your shows, do they? ????? #loveislove Do the right thing. https://t.co/Af4UWf59xi
— William Shatner (@WilliamShatner) December 15, 2019
Hallmark’s U-turn was welcomed by GLAAD. Its President, Sarah Kate Ellis, said in a statement, “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine.
“LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”
jcoberkrom
More anomie businesses are realizing inclusivity is good for business. Sure a few will try to hang on to their outdated narrow-minded views, but they will either join others or fall along the wayside.
dhmonarch89
Ellen’s HARDLY been upholding the standard of late she expects from others…absolve any homophobes lately????
PLAYS WELL WITH OTHERS
Dear Hallmark,
Many thanks for absolutely ruining the Million (minus 974,000) Miserable Vile Noxious Crunts Christmas!!
Chipper
They say 1 million. but truth is 4000. that’s 996,000 difference. JUst be cause eltrumpo lies like a dog a trotting, It does not matter who tells a lie, it is always told by a liar. Too many evangelicals will boost numbers, and its called evangelically speaking. that means evangelicals lie, they exarate their numbers, which is a lie told by a liar. It does not matter who tells it, it fits in that one category of “liars” All liars will have their part in the lake of fire!
Sister Bertha Bedderthanyu
Hallmark, you are a business and you acted accordingly as to how a business that felt a possible threat. from its sponsors (or better yet the people whom you rely on to pay YOUR bills) and In my book you are forgiven.
justyouandi
And how many militant gays ever watched the Hallmark channel anyway?
RyanMBecker
Well, they would watch if it featured LGBT contents so your question is moot. Furthermore, such contents would likely attract younger viewers — including the coveted 18-49 age-group. It’s just smart business.
Den
So, are you saying “non militant gays” have no problem being seen as a filthy threat to “real families”?
You sound as if you buy into the fundamentalist notion of the dreaded gay agenda. And you sound as if you will love it when they force us back into the closet as they desire.
peacefulruffneck
“One Million Moms” (sort of-estimated be be about 26,000 members) is a division of the “American Family Association” a Southern Poverty Law Center designated Hate Group. Their mission is to “combat the homosexual agenda” much like Anita Bryant the bankrupt and failed beauty queen did in the late 1970’s. I’m glad Hallmark had sense enough to understand that this is 2019 when any couple regardless of gender or sexual orientation can marry each other and adopt children and have a family recognized under law. Like it or not, that in fact is the law of the land.
This will just go into their gigantic junk heap of numerous failed boycotts of companies like Home Depot, Target and Disney. Someone at Hallmark probably woke up over the weekend and realized that the financial impact to Home Depot, Target and Disney over these boycotts was Zero, Zippo, Nada from “One Million Mom’s” sorta or “American Family Association”. About the same impact Melania Trump is having on cyber-bullying.
sonic_source
If you watch the Hallmark channel, chances are you’re already gay.