Last week we caught wind of an alarmingly gay Taco Bell commercial, and while it did nothing to make us want a steak and egg A.M. “crunch wrap” any more than we already do (which is not at all), it did make us reevaluate all the way we groan when driving past the pseudo-Mexican laxative specialty store on our way to Whole Foods.
Here’s the commercial if you missed it, wherein two bros totally gay bro out with each other all day instead of going to work:
Well it looks like the whole thing was fan fiction. You know, when unpaid Taco Bell enthusiasts take it upon themselves to do some pro bono marketing work for a multi-national corporation. The holidays are for giving, after all.
A Taco Bell spokesperson had this to say:
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
We didn’t create this ad, but we can see the people who did share the same Live Mas passion for our brand—and our breakfast—as we do. Although we cannot condone unauthorized use of our intellectual property, we are impressed with their work and would be open to meeting with them.
Way to work in the phrase “Live Mas passion,” guys.
For now we’ll have to stick with Adore Delano and Bianca Del Rio pushing Starbucks.
H/t: Gawker
1EqualityUSA
One time a lady was told to eat cleanly after her bone marrow transplant. Specific instructions were given to her prior to her having been discharged. About two weeks into her clean living diet, she got a hankering for fast food and hit up one of these restaurants. It killed her. The bacteria level in the food overwhelmed her immune system and she died. No matter how many cute gay guys push this product, it’s still gnar.
Captain Obvious
I didn’t see two gay men in this “advertisement”. Just seemed rather random and “funny because it’s gay” rather than trying to be progressive or inclusive.
SpunkyBunks
Punk marketing. Taco Bell certainly made this commercial, otherwise they’d sue the ass off the actual producers of this video. It’s manipulation by Taco Bell plain and simple, like that stupid Interview movie. Besides, their food sucks. Gays eat that crap?
stranded
@Captain Obvious, i thought it was progressive because the two men weren’t defined by their sexuality or doing stereotypical things people would assume all gay men do. I have no doubt that if this was made by a company, and they did want the men to be gay, you’d see things like getting manicures, or walking a runway or antique shopping or at a rave. @ SpunkyBunks, i don’t think they would sue them, mainly because then it would be a bad publicity for them. Instead they twisted it around, embraced the message while still condoning the illegal use of their product. Win/Win